Articles and Resources
Every day is a school day! Our blog is a hub for all sorts of resources, and we add to it frequently. From tips and tricks to explanations of common digital marketing terms, we try to give you, our valued audience, as much common sense, practical digital marketing advice as possible. If you have a question that isn’t answered in these resources, please use the form on the Contact Us page to let us know, and one of our team will write (or video) an answer to your question as soon as possible
AI Is Knocking. Should Your Website Let It In?
There's a new worry creeping into conversations with business owners, and it's an understandable one. We've spent years telling businesses how important it is to be found on Google, and now we're telling them they need to think about being found by AI as well. So,...
Why You Can’t See Your Google Ads (Even Though You’re Paying for Them)
You’ve decided to invest in Google Ads - smart move. You’re getting expert help, campaigns are live, reports are coming through… yet every time you search on Google, you can’t find your ads anywhere. Cue panic: “Are they even running?” or “Is my agency just spending...
AEO in Plain English: What It Is, Why It Matters, and Why You’re Probably Already Doing It
There's a lot of noise around Answer Engine Optimisation (AEO). New acronyms. New tools. New consultants promising to get your business “optimised for AI”. Apparently, even showing up in search results needs a new name now. So let's cut through it. AEO isn't a magic...
Our SEO Services: No Hidden Costs, Just Results
With over 15 years of experience in Search Engine Optimisation (SEO), we’ve seen what works in SEO - and what doesn't! At WSI Digital, we combine a deep understanding of SEO fundamentals with cutting-edge strategies to ensure your website ranks higher and also...
Practical UTM Tagging: Track Your Marketing Campaigns in GA4
Hey everyone! In this post, we explain how to use UTM tags to track your digital marketing marketing campaigns and see exactly where your users are coming from. Understanding and utilising UTM tags effectively will give you powerful insights into your campaign...
SEO and AI Overviews: The Power of a Comprehensive Content Strategy
Your website can rank well on Google and still receive fewer clicks than it used to. That is the awkward bit of the AI search conversation that business owners need to understand. It's time to talk about SEO and AI overviews. When Google answers a question directly in...
Ai And Marketing Automation
In this age of rapid technological advancements, businesses are constantly on the lookout for ways to optimise their marketing strategies and maintain a competitive edge. The advent of Artificial Intelligence (AI) has revolutionised marketing automation, providing a...
Is AI Content a Good Idea?
The rise of artificial intelligence (AI) has transformed numerous industries, and digital marketing is no exception. For businesses aiming to enhance their online presence, attract more customers, and boost their bottom line, leveraging AI for ideation and content...
Understanding Your Monthly SEO Report: Key Metrics Explained
We get it - there's a lot of jargon and terms flying around in your SEO report that you probably have never heard and don't really understand. We got you! Here is a breakdown of the terms you will most commonly find us using, and reporting on: 1. Sessions: This metric...
Why Tags, Author Archives, and Categories on WordPress Sites Should Be Set to Noindex: An SEO Perspective
One element of on page SEO, particularly for those managing WordPress sites, is the indexing status of tags, author archives, and categories. Setting these to 'noindex' might seem counterintuitive at first. After all, isn't the mantra of SEO to get as much of your...
How to Change Your Website Domain Without Losing Organic Ranking and Traffic
Changing your website domain can be a daunting task, especially when it comes to maintaining your hard-earned organic ranking and traffic. With careful planning and execution, it is possible to transition with minimal impact on your site's performance in search engine...
Responding to Negative Online Reviews: A Guide for Business Owners
We've all been there - your day is going really well and then BAM! You get the notification that a client has given you a one-star review on Google. Or a guest hit the "Do Not Recommend" option on Facebook. The immediate reaction is almost always one of fury and...
How Often Should You Post On Your Business Blog
Our clients probably get tired of us saying, "You need to add more content!". The truth is, in the dynamic realm of digital marketing, maintaining an active and engaging business blog is a crucial component of a successful online presence. However, the question that...
Google Ads Do Not Impact Your Organic Ranking
Is advertising on Google the mystical tool that holds the key to catapulting your website to the throne of the organic ranking kingdom? As much as we'd love to imagine Google Ads as a magical fairy godmother waving a wand over our website, transforming it into an SEO...
A Complete SEO Guide for Small Business
Discover everything you need to know about SEO and why it's essential for your business's digital presence. Our helpful SEO guide unpacks all the concepts, mistakes and gives great tips! Search engine optimisation (SEO) is a vast and often misunderstood field. It...
Understanding the Alchemy of Google’s Ranking Algorithm
Algorithm update - it's like a swear word. The elusive nature of Google's ranking algorithm has kept us on our toes, constantly adapting strategies to stay ahead in the game. Understanding the intricacies of this algorithm is the key to unlocking the door to online...
Mastering B2B Digital Marketing: Your Guide to Effective Advertising Platforms
Which digital advertising platforms are you utilising for B2B marketing? Are you feeling frustrated because digital advertising is costly, and you are not observing results as swiftly as you had anticipated? We understand that the business-to-business (B2B) buying...
The Best Times to Post on Facebook in South Africa
In a hurry? Here are the key findings from our study: Online Facebook users in South Africa grow in number from around 3 a.m. peaking at 8 a.m. A sharp dip occurs after 8 a.m. then from 9 a.m. online users grow steadily to peak again at 8 p.m. From 8 p.m. Facebook...
Is your business website POPIA compliant?
TLDR: To be compliant with POPIA, your website needs to have a Privacy Policy, Terms of Use, Cookie Policy, PAIA Manual and Cookie Acceptance. We can help you implement these if required, and there's a free website POPIA checklist you can download below: The scandal...
Digital Marketing Best Practices in Manufacturing
As part of our ongoing series of digital marketing strategy webinars, we have assembled a panel of speakers who bring insights and best practices related explicitly to driving leads and conversion rate optimization in the manufacturing field: Neal Lappe – WSI...
Where & How to Use Hashtags Effectively
Twitter popularised the word hashtag, with its system of pairing related online content uploaded to the social media platform. Nowadays, we see hashtags being used in television adverts, on printed marketing material, and all over most major social media channels....
Lead Generation Through Google Ads for Manufacturing Companies
Fact: the internet is now the first place people consult when looking for products, services and more information about companies. Without a business website, and the necessary Google promotional tools, individuals looking for your services online are going to find...
How Google Ads Can Boost Your Corporate Training Business Leads
Where do people turn when looking for products and services these days? It used to be the phonebook, and word-of-mouth referrals from well-connected acquaintances. Nowadays, however, everything’s gone digital. Your potential customers will search for information on...
Is Your Website the Digital Representation of Your Physical Business?
Up until the late 90s, most companies relied on traditional marketing practices to spread the word and get feet through their doors. These included phonebook listings, word of mouth, flyer drops, and *shudder* cold calling! With the proliferation of the internet, a...
How to Get the Most out of your Google My Business Listing – it’s FREE!
Google, the world’s largest search engine, has been on a crusade to ensure that companies who use the internet for promotional purposes are legitimate ‘brick-and-mortar’ establishments that actually exist in real life. One of the ways they’re doing this is through...
What Are Google Ads?
So many businesses owners have no idea what Google Ads are. Since it can make a huge impact on your lead generation and sales, I think it is essential knowledge for every business owner and marketer. Ads is Google's advertising platform, and it accounts for the vast...
What is Marketing Automation?
In a world where email marketing reigns supreme, marketing automation is emerging as a trend that shows no sign of slowing down any time soon. According to MarketsandMarkets, the global marketing automation market will soar to $5.5 billion by 2019. Simply put,...
Do I Really Need To Update WordPress & Plugins?
Your website has been around for a while and now your marketers, web developer or hosting company are all nagging you to update your WordPress version and plugins. Is it really necessary? Of course it is. Otherwise they wouldn’t be nagging. 3 Reasons To Keep Your...
Technical Digital Marketing Terminology Explained
CPC, CPA, below the fold and above the line. Digital marketing practitioners, like most other professionals, communicate using acronyms and phrases that leave most of us scratching our heads. This article looks to explain – in Layman’s terms – a few common digital...
What is Remarketing?
You’ve heard of digital marketing before, but what about digital remarketing? This relatively new kid on the marketing block refers to specific ad targeting of customers who have previously visited a website. It is a very powerful way to use insights learned from your...
Digital Advertising: Tools In Your Toolbox
The digital advertising landscape was once limited mostly to pay-per-click (PPC) ads on Google. Today, savvy marketers have a growing toolbox of digital advertising options to expand their reach. Here are some of the digital advertising platforms that you should know...
Is SEO as Simple as People Say?
Search Engine Optimisation. When you hear that word, do you find yourself nodding with a vague idea of what it means, or do you zone out at the mere mention of anything ‘jargonish’ when it comes to online marketing? Some swear that SEO, or Search Engine Optimisation,...
What Is This Whole AMP Thing About?
So the Internet is all abuzz with the launch of Accelerated Mobile Pages or AMP. This is a project that has been spearheaded by some of the biggest tech firms and publishers. The catalyst has been the steady increase of content consumption on mobile devices. Think...
Social Media Marketing 101: How to Use Hashtags
Hashtags are an important part of social media marketing, but while many companies know this, not as many know how to use them correctly to get the full advantage of what they have to offer. If you are feeling confused even at the mention of hashtags, these symbols...
Why is Keyword Research so Important?
Wondering why there is so much fuss about keyword research? As the foundation of your website content strategies, search engine optimisation efforts and overall online marketing campaigns, keywords are without a doubt one of the most important aspects of getting ahead...
Be A Good Neighbor And Target Customers In Your ‘Hood
Do you have your mobile-colored glasses on? I sure hope so, given the buzz, action and reaction of the digital marketing world to 2015's biggest talking points, which unless you live under a rock, you know are all about mobile. Near the end of 2014, marketers - us...
Why an Outsourced SEO Company is Far More Effective than an In-House SEO Manager
All too often, when companies start to think about growing their online results, they assume that hiring an in-house SEO person is a more effective option than considering an outsourced solution such as a professional SEO company. The reasoning for this decision may...
10 Reasons to Hire an SEO Company for Your Business
For many businesses who are hoping to grow their online presence, partnering with an SEO company in South Africa can make all the difference. In fact, unless you do not have a website or rely on the web or social media to bring in new customers, almost every single...
Is it Time to Call in a Digital Marketing Agency?
When it comes to bringing in a digital marketing agency, knowing when the time is right may seem tricky at first. Smaller companies may especially find it hard to justify outsourcing this role, while larger companies may think that opting for in-house digital...
SEO Consequences of Redeveloping Your Website
Website age - we all know this. They need to be refreshed, redeveloped and given a fabulous makeover every few years. For those of you that haven't changed your website in 10 years, you have my permission to squirm in your seats. Just like your offices need...
Reputation Management – What To Do When The Proverbial Hits The Fan
If there is one objection to social media that I have heard 1000 times, it is this one - "Our company can't be on social media because people will complain about us." That is very true. People complain on social sites like Facebook and Twitter. They complain a lot,...
7 Reasons Your SEO Efforts Are not Working
Everyone who has ever managed their website's SEO knows that it’s a complicated field with many nuances, rumours and changes, which makes it hard to define what really works. Some experiment months before they realize that SEO is not bringing the results they desire....
What is linkbuilding?
Did you know that it is theoretically possible to get a completely blank page ranked on the first page of Google? This doesn’t make any sense, but it is completely true nonetheless. The reason for this is that Google places far more emphasis on off-page factors than...
