Articles and Resources

Every day is a school day! Our blog is a hub for all sorts of resources, and we add to it frequently. From tips and tricks to explanations of common digital marketing terms, we try to give you, our valued audience, as much common sense, practical digital marketing advice as possible. If you have a question that isn’t answered in these resources, please use the form on the Contact Us page to let us know, and one of our team will write (or video) an answer to your question as soon as possible

Google Ad Metric Updates: What You Need to Know

Google Ad Metric Updates: What You Need to Know

If you're like us, always keeping an eye on what's new in the Google Ads universe, you've probably caught wind of the recent updates to search ads metrics. Google's shaking things up (again), and we're here to examine what these changes mean for nerds like us who live...

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What is Marketing Automation?

What is Marketing Automation?

In a world where email marketing reigns supreme, marketing automation is emerging as a trend that shows no sign of slowing down any time soon. According to MarketsandMarkets, the global marketing automation market will soar to $5.5 billion by 2019. Simply put,...

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Fake News

Fake News

You Shared Fake News – Now What? Has someone let you know that something you have shared on social media is fake news, or a hoax? Don’t worry, I think that every single user of even simple things like Whatsapp has at some time or another shared or forwarded something...

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What is Remarketing?

What is Remarketing?

You’ve heard of digital marketing before, but what about digital remarketing? This relatively new kid on the marketing block refers to specific ad targeting of customers who have previously visited a website. It is a very powerful way to use insights learned from your...

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WHY IS MOBILE MARKETING SO IMPORTANT?

Because it’s too big to ignore. I’m sure you’re well aware of the emergence of smartphones and tablets, but really focus on how prevalent they are the next time you’re, well…the next time you’re anywhere. Take a minute to observe your surroundings when you’re in these...

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What is Semalt?

Over the last two months, we have seen some very unusual referrer traffic patterns on some of our clients’ sites. Almost across the board we have seen increases in Referred Traffic, but that increase is not real – almost all the traffic originates from one website,...

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Why Do I See Google As Referral Traffic?

We spend a lot of time telling our clients that traffoc from Google is organic search engine traffic – that is after all why we do SEO. So you can imagine that many people are extremely confused when they see reports like this form Google Analytics:   So why on...

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The waterfall of digital properties.

The digital landscape is so fragmented for businesses these days, and in-house marketers and business owners generally cannot grasp how all of these properties interact.  Take a look at this graphic that shows all of the marketing technologies available in Jan 2015....

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7 Reasons Your SEO Efforts Are not Working

Everyone who has ever managed their website's SEO knows that it’s a complicated field with many nuances, rumours and changes, which makes it hard to define what really works. Some experiment months before they realize that SEO is not bringing the results they desire....

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How The WSI Lifecycle Helps Your Business

The WSI Lifecycle™ is the process we use to get the best possible results for our clients. We know the Lifecycle inside and out, but it’s important that you - our clients - know it as well. Providing clients with the knowledge to understand what, how and why we’re...

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What is linkbuilding?

Did you know that it is theoretically possible to get a completely blank page ranked on the first page of Google? This doesn’t make any sense, but it is completely true nonetheless. The reason for this is that Google places far more emphasis on off-page factors than...

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About Us

Why WSI?
  • We don’t believe in cookie cutter strategies
  • An experienced trans-continental team of superheroes.

Services

  • Generate quality leads that are more likely to become your customers.
Build Your Brand Awareness
  • Get and keep your brand on your audience's radar
  • When you have online credibility, people turn to you for insights, solutions, and guidance.
  • Manage your prospects’ experience of your brand and make the right moments count
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