According to Hubspot content marketing research from 2021, a staggering 82% of marketers actively used content marketing as part of their broader marketing strategies. This is up a whopping 70% compared to 2020. As you might expect video content took the digital cake, outperforming both blog articles and infographics. We’ve known for years that content …
If you have a business website this article is for you. Imagine you’re looking for information on a company’s products on their website. You might look for a ‘blog’ or ‘articles’ tab in the website’s menu. These are clear indications that a business has invested in providing as much useful information to their customers (existing …
A long time ago, marketing involved a lot of interruption. To get the word out about a product, service, or brand, marketers, and advertisers would place ads in newspapers, between TV shows and songs on the radio, on building and billboards – hoping to catch a consumer’s attention during some other activity. Some efforts were …
Do you ever feel unsure about what content to create and share? Do you find it hard to keep a constant stream of ideas flowing? It can get difficult and exhausting when you constantly have to think about new content that your audience craves. Do not fret, we’ve all been there! There will come a …
The best website text alignment has been a raging debate in the website development world since the internet’s mainstream adoption back in the 1990s. Do you align your text left, right, centred or justified? Each text alignment has its benefits, and drawbacks, and incorrectly aligned texts are far better than having no text at all! …
We have all been told ad nauseum that Google wants us to write more content, more often and keep it relevant. We agree 100%, but what a lot of our clients struggle with is optimising their posts when they are publishing them. Creating a perfectly optimised post is second-nature to us, but is completely foreign …
By now, you know all about content marketing. You may have even heard of content shock, too. So which is it? Is content marketing a necessary part of digital marketing success? Or is there too much content already out there for anything new to be worthwhile? For brands and businesses, the answer is a little …
Everyone involved with marketing a local brand, large or small, has at least dabbled in content marketing. What is content marketing? Well you can read about it here. Most marketers are using content to reach out to customers, but not all of them are finding success. As technology has advanced, and the concept of content …
As far as the words on your website go, content marketing can make all the difference between a great site and a downright terrible site. You may not think that content matters to that extreme, but in reality, it matters plenty. If you had to stop for a moment and think about how a typical …