Search Engine Optimisation is how you can get your website onto Google’s page one – and keep it there. Unfortunately for business owners who expect instant ROI, search engine optimisation is a lengthy process that requires a minimum of 3 – 6 months to start yielding visible results. However, when the results do start rolling …
In a rush? Here’s our summarised on-page SEO checklist for 2021: Assign a focus keyword to each of your pages Include focus keywords in headings on your pages Add ALT attributes to all your website images Include internal and outbound links on your pages Ensure your website pages are easy to navigate Provide at least …
How Google Advertising Benefits a Business in Minutes If you’re a business owner or entrepreneur looking to increase brand awareness in your community, Google Advertising could be just the marketing move to make this year. Did you know that 86% of people use the internet to find products and services they require, with 98% of …
In this guide, we share some tips on how you can get the most from your Google Business Manager images, helping you get ahead in search results. Images offer a simple, effective way for people to find your business when doing an online search, appearing in search, images as well as maps. Coming from your …
Now is the time to increase site speed. We have been looking at site and page load speed as a factor in SEO for quite a few years, but now it is critical. Why? Well, it’s the usual answer – Google has told us it is, and backed it up with a dreaded algorithm update …
We have all been told ad nauseum that Google wants us to write more content, more often and keep it relevant. We agree 100%, but what a lot of our clients struggle with is optimising their posts when they are publishing them. Creating a perfectly optimised post is second-nature to us, but is completely foreign …
Search Engine Optimisation. When you hear that word, do you find yourself nodding with a vague idea of what it means, or do you zone out at the mere mention of anything ‘jargonish’ when it comes to online marketing? Some swear that SEO, or Search Engine Optimisation, as it is officially called, is far simpler …
So the Internet is all abuzz with the launch of Accelerated Mobile Pages or AMP. This is a project that has been spearheaded by some of the biggest tech firms and publishers. The catalyst has been the steady increase of content consumption on mobile devices. Think about it – how often are you reading articles, …
Wondering why there is so much fuss about keyword research? As the foundation of your website content strategies, search engine optimisation efforts and overall online marketing campaigns, keywords are without a doubt one of the most important aspects of getting ahead online. It goes without saying then that without accurate research to ensure that you …