Google Shopping : Boosting ROI and Product Visibility

Google Shopping is the single best marketing avenue for e-commerce stores. Period. Unlike conventional text ads, Google Shopping Ads present users with a visual display of products, including an image, title, price, and store name. Buyers know everything they need to know in an instant, making a purchase far more likely.

Google Shopping Explained

As a badged Google Partner, our team boasts extensive experience in crafting and executing highly effective shopping campaigns. We excel in optimising your budget through strategic click and overall budget management, ensuring the best possible performance and return on ad spend (ROAS).

In a world where consumers are constantly connected across various platforms and devices, Google Shopping is a game-changer. By strategically placing your products in front of actively searching individuals, whether they’re at the office or lounging on their couch with a mobile, tablet, or desktop, we create well-timed and optimised ads that seamlessly convert potential customers into valuable buyers.

Before initiating any campaign, we conduct a thorough analysis to ascertain if Google Shopping aligns with the unique needs of your business. Our approach involves meticulous tracking of every sale, utilising Google’s machine learning to analyse historical conversion data and assess new prospects’ intent, all aimed at optimising the campaign for increased sales. Although we are digital ninjas, our Google Shopping services are only available to ecomerce stores on Woocommerce, Shopify and Magento.

 

Our Google Shopping Management Services

Managing your account is a collaborative effort. We closely collaborate with you to organize and refine your product feed, ensuring that your ads are not only more relevant but also generate increased sales. Here’s an overview of our service:

Google Merchant Centre Setup

The Google Merchant Centre serves as a crucial tool for uploading your product listings to Google Shopping, making them accessible to shoppers across the platform, including Google’s Free Listings and Local Inventory Ads (LIA). Our expertise extends from setting up the Merchant Centre to handling disapprovals and warnings, ensuring that your ads are displayed correctly and receive optimal impressions.

Google Shopping Setup & Management

To stay ahead of the competition, our campaign management service focuses on enhancing the ROI of your shopping campaigns through intelligent bidding, data-driven targeting, and persona-based modelling. Collaborate with our dedicated team of experts who regularly meet with you to discuss performance, share bid strategies, and brainstorm campaign improvement ideas.

Reporting

At the end of the day, it’s about sales. We consistently monitor and fine-tune your Google Shopping campaigns, employing advanced optimisation techniques to ensure increased visibility and efficient budget allocation. Our actions are transparently communicated through detailed reporting, providing you with insights into the results we’re achieving and the continuous improvements we’re implementing.

Why Choose WSI Digital As Your Google Ads Management Agency?

Choosing us as your Google Shopping partner means choosing a team of experts dedicated to your success.

Here’s what sets us apart:

  • Proven Expertise: Our team of Google Ads certified experts has a successful track record of delivering results for businesses across diverse industries. We are a Badged Google Partner

  • Customised Approach: We take the time to understand your unique business operations and goals, and tailor our strategies accordingly.

  • Budget Efficiency: We ensure that your budget is optimised for maximum results, with no wasted spend.

  • Regular Communication: We believe in keeping you informed and involved throughout the process, explaining strategies and results in plain language.

Let’s Talk Google Ads

Ready to elevate your online advertising game? Contact us today and let us take the reins of your Google Shopping campaigns. Drive more traffic, makes more sales, and watch your business grow exponentially. Get started now!

How can we help?

About Us

Why WSI?
  • We don’t believe in cookie cutter strategies
  • An experienced trans-continental team of superheroes.

Services

  • Generate quality leads that are more likely to become your customers.
Build Your Brand Awareness
  • Get and keep your brand on your audience's radar
  • When you have online credibility, people turn to you for insights, solutions, and guidance.
  • Manage your prospects’ experience of your brand and make the right moments count
In need of digital marketing services? Look no further, we are ready to help!