-People are at home, which means they are spending more time searching for products like yours, -Your competitors are the rabbits resting during the race – you be the tortoise, -With less competition bidding on keywords, you can end up paying less per click, -Google doesn’t like it when ads go off for long periods, …
How Google Advertising Benefits a Business in Minutes If you’re a business owner or entrepreneur looking to increase brand awareness in your community, Google Advertising could be just the marketing move to make this year. Did you know that 86% of people use the internet to find products and services they require, with 98% of …
In a rush? Here’s a summary: Online advertising platforms (like Google & Facebook) are now charging 15% VAT This will result in less conversions if advertising budgets do not increase accordingly If you’re advertising on Google or Facebook, whether for your own business or on behalf of a client, this is the most important thing …
Leveraging Google Advertising for Business Lead Generation It used to be the phonebook, but now people looking to book health and beauty appointments turn to the internet – typing their search queries into engines like Google, Bing and Yahoo. The issue is that, without a business website and a few promotional Google tools to expose …
Leveraging Google Ads for Business Lead Generation Where do people turn when looking for products and services these days? It used to be the phonebook, and word-of-mouth referrals from well-connected acquaintances. Nowadays, however, everything’s gone digital. Your potential customers will search for information on the internet (through Google, Bing or Yahoo) long before they decide …
Leveraging Google Ads for Business Lead Generation Fact: the internet is now the first place people consult when looking for products, services and more information about companies. Without a business website, and the necessary Google promotional tools, individuals looking for your services online are going to find your competitors – which is where they’re most …
You’ve decided to partner with a digital marketing agency to drive traffic to your website, and they’ve suggested Google Ads. This is a great move to make if you’re looking for fast results – who isn’t, right? It’s only natural that – once your Google advertising campaign is up and running – you’ll want to …
CPC, CPA, below the fold and above the line. Digital marketing practitioners, like most other professionals, communicate using acronyms and phrases that leave most of us scratching our heads. This article looks to explain – in Layman’s terms – a few common digital marketing phrases that crop up in both paid search and organic search, …
You’ve heard of digital marketing before, but what about digital remarketing? This relatively new kid on the marketing block refers to specific ad targeting of customers who have previously visited a website. It is a very powerful way to use insights learned from your previous customers’ behaviour and can be especially helpful in your digital …
More and more frequently, we are getting requests from our clients to give them access to be able to make changes directly to their Adwords account. This is understandable from their side – sometimes the process of backwards and forward on changes can be annoying, and making the changes directly would feel like simplifying the …