Search engine optimization (SEO) is as vast as it is misunderstood. It’s one of the most essential concepts driving digital marketing today and a must-know for marketers who want to see their business succeed online. If you’ve spent as much time as we have researching the ins and outs of SEO, you’ve probably realized that …
Website age – we all know this. They need to be refreshed, redeveloped and given a fabulous makeover every few years. For those of you that haven’t changed your website in 10 years, you have my permission to squirm in your seats. Just like your offices need redecorating, your online presence needs to reflect who …
Did you know that it is theoretically possible to get a completely blank page ranked on the first page of Google? This doesn’t make any sense, but it is completely true nonetheless. The reason for this is that Google places far more emphasis on off-page factors than on-page. What is a Link? A link is …