With over 15 years of experience in Search Engine Optimisation (SEO), we’ve seen what works in SEO – and what doesn’t! At WSI Digital, we combine a deep understanding of SEO fundamentals with cutting-edge strategies to ensure your website ranks higher and also attracts the right audience. Our proven track record of helping businesses thrive online means you can trust us to deliver results that matter, backed by over a decade of expertise and innovation.
Our Approach to SEO Services
We understand that no two businesses are the same, which is why our SEO strategy is tailored to meet your unique needs. Here’s what our SEO process entails:
1. Initial Setup: Laying the Foundation
Our setup phase ensures your website is in top shape for search engines:
- Keyword Research: We identify the most relevant and impactful keywords to target, based on your industry, audience, and search intent.
- Competitor Analysis: We analyse your competitors’ keyword rankings, backlink profiles, and content strategies, providing insights to help you outperform them in search results.
- Website Optimisation: We refine your main pages, updating content and metadata to align with targeted keywords.
- Site Audit: We conduct a detailed audit to uncover and resolve technical issues, such as broken links, Core Web Vitals, and missing images.
- Collaborative Fixes: For issues beyond our expertise, we work closely with your web developer to improve overall site health.
2. Monthly Tasks: Continuous Improvement
SEO isn’t a one-time effort—it’s an ongoing process. Each month, we focus on:
- Targeted Link Building: Acquiring high-quality backlinks from reputable sources to boost your site’s authority.
- Content Updates: Refreshing older blog posts to maintain relevance and accuracy. We will also load any new content (products, blog posts, projects) and optimise it if we have access to your CMS.
- On-Page Optimisation: Improving internal linking and updating meta descriptions and titles for better performance.
- Internal Linking Optimisation: Each month we assess older content to identify opportunities for internal linking.
- Conversion Rate Optimisation (CRO): Reviewing landing pages, optimising call-to-action (CTA) placements, and advising on user experience (UX) improvements to increase conversions.
- Content Gap Analysis: Identifying opportunities for new content that could fill gaps in your current strategy, helping you expand your reach and authority.
- Site Audit: We run Site Audits monthly on SEMRush and AHRefs to identify any potential new issues on sites, and fix any errors or issues that arise.
What Is Not Included
While our SEO retainer covers a wide range of services, some SEO services fall outside its scope. These include:
- Content Writing: Creating new web pages, project write-ups, case studies, or blog posts is not included in the retainer. We can assist with these, but they will incur an additional charge.
- Online PR Submissions: Submitting press releases or articles to online publications is not part of the SEO package. We are happy to support you with this service, but it is charged separately.
- Local SEO (if applicable): For businesses serving specific geographic areas, we optimise your Google Business Profile, build local citations, and integrate location-based keywords to improve visibility in local search results. This is charged as a separate service and is limited in South Africa.
We are upfront about what is and isn’t included, ensuring you always have a clear understanding of the scope of work.
Flexible and Transparent Pricing
At WSI, we go out of our way to work within the price or cost of our SEO services. You’ll never face hidden charges or unexpected costs. Here’s our commitment to transparency:
- Inclusive Services: Most tasks are covered within the agreed retainer, ensuring you get maximum value without additional fees.
- Clear Communication: If extra costs arise—such as fees from external developers—we will explain the need for these costs, provide a detailed breakdown, and seek your approval before proceeding.
- No Surprises: We will never bill for anything that hasn’t been approved by you in advance.
This transparent approach ensures you can trust us to manage your SEO needs without worrying about unexpected expenses.
Reporting You Can Trust
Transparency is key to building trust. Each month, we provide a comprehensive report that includes:
- Google Search Console insights.
- Google Analytics 4 data to track user behaviour.
- Custom GA4 Reports: We create tailored reports based on the specific KPIs and information your company needs, ensuring that you’re tracking what matters most to your business.
- Rank tracking, authority and competitor benchmarking.
- Key recommendations to further improve your website’s performance.
Future-Proofing and Scalability
Our strategies are designed with your long-term success in mind. As your business grows, we scale your SEO strategy to ensure your digital presence remains strong and competitive, even in evolving markets. Whether you’re adding new services, expanding to new locations, or facing industry changes, we adapt to keep your business ahead.
Some Examples of Where We Have Gone Above and Beyond
Here are some examples of unusual issues faced by SEO clients in the last 12 months that we have assisted without billing any extra:
- Inadequate hosting: A client’s website was constantly failing site speed tests. Their web developer said there was nothing they could do to improve the site speed or Core Web Vitals. We introduced the client to a new hosting provider who migrated their website to their servers. Site speed improved immediately and organic traffic doubled within a month. The only additional cost to the client was the cost of monthly hosting going forward that they will be billed for directly by the hosting company.
- Duplicate metadescriptions on sale items: An eCommerce client moved over 50 products to their Sale category, and duplicated the same meta description across all of those products. We created unique metadescriptions for each product, ensuring that the core meaning was retained.
- Reimplementation of on page SEO: After optimising 25 pages on a new client’s site, we noted that all of the titles and descriptions had been removed. On investigation, it was found that there was a plugin interaction that was causing the SEO plugin we prefer (RankMath) to reset to default on every backup. The developer identified the issue and fixed it, and we re-optimised all of the 25 pages.
- Loading Blog Posts: We have an SEO client that writes 1 to 4 blog posts per month. They email us the content and we load, format, optimise and publish on the site for them.
Let’s Get Started
Does this sound like the kind of SEO services you want on hand? Contact us today to learn how our SEO services can help your business stand out in a crowded digital landscape.
