All Facebook posts are the same, right? While many of the posts you see on the world’s most popular search engine might look similar, there are subtle differences that distinguish them from one another. We want to empower our clients with knowledge about the digital marketing industry, and ensure they understand the techniques we use …
You’ve seen them on posts across your preferred social media platforms. People have their favourites, and they really do make your otherwise dull texts a bit more visually appealing. Emojis are everywhere, and we’re adding to them every year. Most people use emojis for their personal social media communications, but what about using these cute …
Twitter popularised the word hashtag, with its system of pairing related online content uploaded to the social media platform. Nowadays, we see hashtags being used in television adverts, on printed marketing material, and all over most major social media channels. What do these hashtags mean? How can we leverage them for increase brand exposure? Here’s …
Finding the right social media for your business is not always as easy as it sounds, especially with new channels being added on a regular basis. Rather than trying to get your business onto every single channel, it can be useful to focus on one or two channels that you know will be the most relevant …
Let’s all be honest here: everyone and their second cousin’s tannie has a social media presence now. Even Riaan Cruywagen is on Facebook these days. No matter what you do or how old you are, the social sphere is so much more than viral videos and #hashtags; it’s a communication tool. Just as the newspaper …
Hashtags are an important part of social media marketing, but while many companies know this, not as many know how to use them correctly to get the full advantage of what they have to offer. If you are feeling confused even at the mention of hashtags, these symbols are words or phrases without spaces that follow a pound …
Ever wondered how to make a LinkedIn company page that gives out an instantly powerful impression? While many companies are starting to understand the importance of social media marketing and online presence, not quite as many know how to utilise platforms such as LinkedIn to get the full advantage of social influence. Perhaps you have …
Many companies know that having some online presence is vital, but there are still a surprising number who underestimate the important of social media training for employees and marketing managers. Much as an investment in customer service training or specific skills training helps to provide your company with a good return, making an investment in …
There’s a reason ‘google’ is a verb. To google is to use a search engine (like Google) to find information on the World Wide Web (aka what they used to call the Internet). Want to read up on current events, your local rugby team, or the gossip on your favourite celebrity? The Internet has you …
I had a very frustrating experience yesterday – I had a moment of laziness and thought about asking a local bakery to make my son’s birthday cake. I know they make gorgeous cakes because I see pictures of them every week on a Facebook Group I belong to. I have even liked their Page as …