ANSWERED: What type of marketing should I do?

As far as difficult questions to answer go, what type of marketing should I do is in the top ten. It’s right up there with ‘do these jeans make my bum look big?’ and ‘where do babies come from, mommy?’. With so many avenues available for businesses to market themselves in, deciding on the best …

Why you shouldn’t stop your Google Ads during lockdown

-People are at home, which means they are spending more time searching for products like yours, -Your competitors are the rabbits resting during the race – you be the tortoise, -With less competition bidding on keywords, you can end up paying less per click, -Google doesn’t like it when ads go off for long periods, …

The Business Benefits of Google Advertising

How Google Advertising Benefits a Business in Minutes If you’re a business owner or entrepreneur looking to increase brand awareness in your community, Google Advertising could be just the marketing move to make this year. Did you know that 86% of people use the internet to find products and services they require, with 98% of …

What Is Google Adwords?

So many businesses in Durban and South Africa have no idea what Google Adwords is. Since it can make a huge impact on your lead generation and sales, I think it is essential knowledge for every business owner and marketer. Adwords is Google’s advertising platform, and it accounts for the vast majority of the the …

Improving Targeting Lead Generation Online

Ok, so we all know that every company needs lead generation, after all without a continual supply of fresh leads we won’t have sales. Correct? But how do you improve targeted lead generation online for your business? When a company is marketing themselves online what can they do to help qualify those leads more? Can …

Getting Started with Lead Generation in South Africa

For companies considering lead generation in South Africa, knowing which strategies are the most effective can make all the difference to whether or not quality leads can be obtained and converted into actual sales. Simply put, a lead is the virtual equivalent to a real life browser in, for example, a store. In the real …