Search engine optimization (SEO) is as vast as it is misunderstood. It’s one of the most essential concepts driving digital marketing today and a must-know for marketers who want to see their business succeed online. If you’ve spent as much time as we have researching the ins and outs of SEO, you’ve probably realized that …
-People are at home, which means they are spending more time searching for products like yours, -Your competitors are the rabbits resting during the race – you be the tortoise, -With less competition bidding on keywords, you can end up paying less per click, -Google doesn’t like it when ads go off for long periods, …
As the world’s most popular search engine, and the first place most of us turn to find answers to practically any question, Google has come out with their latest Year in Search results. This is a list of the 10 most popular things ‘Googled’ in a specific country throughout the year, and paints a unique …
In this guide, we share some tips on how you can get the most from your Google Business Manager images, helping you get ahead in search results. Images offer a simple, effective way for people to find your business when doing an online search, appearing in search, images as well as maps. Coming from your …
You’ve decided to partner with a digital marketing agency to drive traffic to your website, and they’ve suggested Google Ads. This is a great move to make if you’re looking for fast results – who isn’t, right? It’s only natural that – once your Google advertising campaign is up and running – you’ll want to …
You’ve heard of digital marketing before, but what about digital remarketing? This relatively new kid on the marketing block refers to specific ad targeting of customers who have previously visited a website. It is a very powerful way to use insights learned from your previous customers’ behaviour and can be especially helpful in your digital …
It happens to the best of us. It happens to everyone with an email address published on the Internet. No, really, it doesn’t matter who you are you are, you can’t escape those spam emails that all-too-often slip through your spam filters and right into your inbox. Obviously, as an SEO agency, we find it …
More and more frequently, we are getting requests from our clients to give them access to be able to make changes directly to their Adwords account. This is understandable from their side – sometimes the process of backwards and forward on changes can be annoying, and making the changes directly would feel like simplifying the …
This is one of the most common questions we get from our clients after their campaigns go live. They are excited – understandably so! They want to see what the time, cost and effort of creating the campaign has actually given them. So they type in a search term, waiting in anticipation to see their …
So many businesses in Durban and South Africa have no idea what Google Adwords is. Since it can make a huge impact on your lead generation and sales, I think it is essential knowledge for every business owner and marketer. Adwords is Google’s advertising platform, and it accounts for the vast majority of the the …