Search Engine Optimisation is how you can get your website onto Google’s page one – and keep it there. Unfortunately for business owners who expect instant ROI, search engine optimisation is a lengthy process that requires a minimum of 3 – 6 months to start yielding visible results. However, when the results do start rolling …
According to Hubspot content marketing research from 2021, a staggering 82% of marketers actively used content marketing as part of their broader marketing strategies. This is up a whopping 70% compared to 2020. As you might expect video content took the digital cake, outperforming both blog articles and infographics. We’ve known for years that content …
As far as difficult questions to answer go, what type of marketing should I do is in the top ten. It’s right up there with ‘do these jeans make my bum look big?’ and ‘where do babies come from, mommy?’. With so many avenues available for businesses to market themselves in, deciding on the best …
TLDR: To be compliant with POPIA, your website needs to have a Privacy Policy, Terms of Use, Cookie Policy, PAIA Manual and Cookie Acceptance. We can help you implement these if required, and there’s a free website POPIA checklist you can download below: The scandal involving Facebook and Cambridge Analytica forever altered the future of …
Gumtree is one of the most popular online classifieds platforms around the world – in South Africa, it is probably the most used platform for selling just about anything online, new or secondhand. Gumtree is also quite prominent in organic search results – just try to Google anything you want to buy, and almost guaranteed, …
In a rush? Here’s our summarised on-page SEO checklist for 2021: Assign a focus keyword to each of your pages Include focus keywords in headings on your pages Add ALT attributes to all your website images Include internal and outbound links on your pages Ensure your website pages are easy to navigate Provide at least …
Please note: This article is written for business owners and marketing managers and is aimed at people who are not techies. If you are looking for an article on the tiny intricacies and technical changes in GA4, then this one is not for you. But read it anyway so my bounce rate doesn’t suck. TL: …
Search engine optimization (SEO) is as vast as it is misunderstood. It’s one of the most essential concepts driving digital marketing today and a must-know for marketers who want to see their business succeed online. If you’ve spent as much time as we have researching the ins and outs of SEO, you’ve probably realized that …
-People are at home, which means they are spending more time searching for products like yours, -Your competitors are the rabbits resting during the race – you be the tortoise, -With less competition bidding on keywords, you can end up paying less per click, -Google doesn’t like it when ads go off for long periods, …
A quick summary for those who don’t like to read: The 6 Things You Need To Know & Do About POPI: POPI will probably come into full effect on 1st April 2020 (no April Fool’s joke) and you will have a year to comply before they start enforcing – and fining. You can send direct …