As part of our ongoing series of digital marketing strategy webinars, we have assembled a panel of speakers who bring insights and best practices related explicitly to driving leads and conversion rate optimization in the manufacturing field: Neal Lappe – WSI certified agency and co-author of “Digital Minds: A Strategic Approach to Connecting and Engaging …
Remember when dentists could open their practices and patients would just stream through the doors on their own? Well, those days are gone, and it now takes more than just word of mouth and a sparkling smile to grow a patient base. With increased competition in the industry, many dentists are turning to digital marketing …
How Google Advertising Benefits a Business in Minutes If you’re a business owner or entrepreneur looking to increase brand awareness in your community, Google Advertising could be just the marketing move to make this year. Did you know that 86% of people use the internet to find products and services they require, with 98% of …
Short for Name, Address, Phone Number, NAP listings are vital for local SEO. NAP is essential if you want your business to rank in local organic search results. As Google uses this information to decide which businesses it will show in geo-location searches, inconsistent data can have a negative affect on your SEO ranking. It …
So many businesses in Durban and South Africa have no idea what Google Adwords is. Since it can make a huge impact on your lead generation and sales, I think it is essential knowledge for every business owner and marketer. Adwords is Google’s advertising platform, and it accounts for the vast majority of the the …
In a world where email marketing reigns supreme, marketing automation is emerging as a trend that shows no sign of slowing down any time soon. According to MarketsandMarkets, the global marketing automation market will soar to $5.5 billion by 2019. Simply put, automation is a tool that uses technology to automate marketing processes. This tool …
You know how when you go to the grocery store and randomly see Lays chip display in the dairy section? Or chocolate at the end of the canned vegetable aisle? These displays are put in these odd spots for a reason: to see what customers will do, and whether they’re more likely to buy these …
There is often an assumption that having good Google ranking equates to instant business success. Is this true? And, if your rankings really are so important for business, what does it mean when you are not right up there at the top of the search results pages? In a world that is increasingly growing technologically …
Ok, so we all know that every company needs lead generation, after all without a continual supply of fresh leads we won’t have sales. Correct? But how do you improve targeted lead generation online for your business? When a company is marketing themselves online what can they do to help qualify those leads more? Can …
The end of the world is set for April 21, 2015. Hmm, wait a second, that’s not the end of the world – it’s the day Google will release their much hyped mobile algorithm update. Considering the way people are reacting to the search giant’s news, however, it would seem that the apocalypse is upon …