What is Remarketing?
Remarketing, also known as retargeting, is a strategic online advertising approach that allows you to re-engage with users who have previously visited your website, engaged with your app, or interacted with your brand in some way. It’s like a gentle nudge to remind your potential customers about your offerings, as they traverse the vast internet. The two most common platforms where we place remarketing/retargeting ads for our clients are Google and Meta (Facebook and Instagram).
How Does Remarketing Work?
- Visitor Interaction: A potential customer visits your website or interacts with your brand in some way, leaving a digital breadcrumb which can be tracked, depending on the browser they use and their privacy settings.
- Targeted Ads: When this user subsequently browses the web or social media, they will encounter your targeted ads.
- Customisation: Retargeting allows for highly customised and tailored ads, taking into account the specific actions and interests of the user. This level of personalisation makes it more likely for them to revisit your website or complete a desired action, like making a purchase.
Why Remarketing is Essential:
Increased Conversion Rates
Remarketing is highly effective at re-engaging with users who have already shown an interest in your products or services. By targeting individuals who have visited your website or app, remarketing ads serve as a gentle reminder and encourage them to return, complete a desired action (e.g., making a purchase or filling out a form), and convert. The familiarity with your brand can significantly boost conversion rates compared to reaching out to entirely new audiences.
Precise Audience Targeting
Remarketing allows for precise audience segmentation based on user behaviour and interactions with your website or app. You can create custom audience segments for users who have viewed specific product pages, added items to their shopping carts, or interacted with certain content. This level of granularity ensures that your ads are shown to users with a higher likelihood of conversion, making your advertising spend more efficient and cost-effective.
Brand Consistency and Reinforcement
Consistency in branding and messaging is essential for building trust and recognition with your target audience. Remarketing helps maintain this consistency by repeatedly exposing users to your brand, products, or services. When users encounter your ads on various platforms and websites, it reinforces your presence in their minds. This reinforcement can lead to increased brand loyalty and consideration when they’re ready to make a purchase decision.
Isn't It Creepy?
We get it – people can feel as if a brand is stalking them online. We sometimes feel like that ourselves!
It’s crucial to emphasize that when done ethically and responsibly, remarketing respects users’ privacy. The data collected is typically anonymous and aggregated, focusing on user interactions with websites or apps rather than their personal information. Moreover, users have the option to opt out of remarketing campaigns through privacy settings and cookie preferences.
At our WSI, we prioritise privacy compliance and transparency, ensuring that user data is handled in accordance with legal regulations and industry standards. We also make sure that impressions are limited, so that your audience doesn’t land up saying, “Oh not them again!”.
Our Remarketing Expertise
At WSI, we are your partners in achieving digital marketing success through remarketing. Our team of experts excels in crafting compelling ad campaigns, strategising when and where to display these ads, and continuously optimising to maximise ROI.
In the fast-paced world of online marketing, Remarketing is an indispensable tool to ensure your brand stays on the radar of potential customers. With our expertise, we can help you implement this strategy to drive results and achieve your business goals.
Let’s Talk Remarketing
Contact us today to learn more about how Remarketing can be a game-changer for your digital marketing efforts. Let’s amplify your digital footprint together!