Each year, around the mid-way point in December, Google announces that its Year in Review results are available for analysis. These top 10 lists are compiled using the search behaviour of every person who opened up Google and typed something into the search bar.

These lists are fascinating to many, especially those in the marketing field, because they reveal what a nation’s population was most concerned about in the preceding 365 days. In the UK, we can see by assessing the below top 10 list that the rugby bug bit us hard in 2019, with Rugby World Cup being the most popular search term.

Fascinating to note is that none of the year’s biggest political stories made the top ten. Could this suggest that UK citizens are bored of parliamentary shenanigans? Films and television shows dominated the results, with titles like Game of Thrones, Chernobyl, Joker (presumably from the Batman stories), and Avengers Endgame making appearances. Here’s the UK’s top 10 searches in 2019:

  1. Rugby World Cup
  2. Cricket World Cup
  3. Game of Thrones
  4. Chernobyl
  5. Thanos
  6. Notre Dame
  7. Avengers Endgame
  8. iPhone 11
  9. Caitlyn Jenner
  10. Joker

Even more interesting are the ‘how to’ questions we asked in 2019. When we want to try our hand at something, we don’t go for lessons; we Google it. We turn to search engines like Google to make sense of the world around us. Some questions asked of the world’s most popular search engine in 2019 were understandable, like how to vote in the European elections, but some leave most of us scratching our heads in bewilderment. Among the top 10 ‘how to’ searches in 2019 were how to floss dance, how to eat pineapple, and how to tame a fox in Minecraft.

Here’s the UK top 10 list of ‘how to’ queries Googled in 2019:

  1. How to watch Champions League Final
  2. How to watch Game of Thrones
  3. How to floss dance
  4. How to pronounce psalm
  5. How to watch KSI vs. Logan
  6. How to vote in European elections
  7. How to eat pineapple
  8. How to register to vote
  9. How to tame a fox in Minecraft
  10. How to watch Chernobyl

Looking at the noteworthy news events searched for in 2019 reveals a fair deal about what issues matter to UK citizens. Interesting findings from the below list of most popular new events Googled in 2019 shows that the iPhone 11 was more interesting than the royal baby, the European Elections, and the New Zealand terrorist attack. Here are the UK’s top 10 searches in 2019 according to Google:

  1. Notre Dame
  2. iPhone 11
  3. Revoke article 50 petition
  4. Thomas Cook news
  5. Area 51
  6. Royal Baby
  7. Sri Lanka attack
  8. European Elections
  9. New Zealand attack
  10. Danny Baker

When people need to find out about the world they live in, they turn to search engine’s like Google. When they want to know about how internet technologies operate, like search engines, they turn to seasoned internet marketing agencies like WSI. Find out more about the benefits of advertising a business on Google by contacting us today! Like our article on the UK’s top 10 searches in 2019? Visit our blog to discover more interesting articles.

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