Please note: This article is written for business owners and marketing managers and is aimed at people who are not techies. If you are looking for an article on the tiny intricacies and technical changes in GA4, then this one is not for you. But read it anyway so my...
When you are running a digital marketing campaign, in many cases you are using multiple tactics on different platforms to deliver the overall strategy. No idea what I am talking about? Here is an example – you are running a March sale on beach accommodation. You...
When linking an Adwords account to a Google Analytics account, it is imperative that you give the user the correct level of access. If this is not done, they won’t be able to link the accounts and you will lose valuable data. The most important reason for...
