What Are Google Ads?
So many businesses owners have no idea what Google Ads are. Since it can make a huge impact on your lead generation and sales, I think it is essential knowledge for every business owner and marketer. Ads is Google’s advertising platform, and it accounts for the...
The (Real) Business Benefits of Google Ads
Did you know that 46% of all clicks on a search engine results page (SERP) go to the top three positions? This means that if you’re advertising your business using Google Search Ads, and your advert shows up in the top three for a specific keyword or phrase, there’s a...
What is Remarketing?
You’ve heard of digital marketing before, but what about digital remarketing? This relatively new kid on the marketing block refers to specific ad targeting of customers who have previously visited a website. It is a very powerful way to use insights learned from your...
Digital Advertising: Tools In Your Toolbox
The digital advertising landscape was once limited mostly to pay-per-click (PPC) ads on Google. Today, savvy marketers have a growing toolbox of digital advertising options to expand their reach. Here are some of the digital advertising platforms that you should know...
