Most marketers and businesses know what they need to do to launch and maintain successful marketing campaigns. They realise the importance of quality content integrated with an active social media presence and a dedicated outreach process. They understand the role of...
Ok, so we all know that every company needs lead generation, after all without a continual supply of fresh leads we won’t have sales. Correct? But how do you improve targeted lead generation online for your business? When a company is marketing themselves online...
If there is one objection to social media that I have heard 1000 times, it is this one – “Our company can’t be on social media because people will complain about us.” That is very true. People complain on social sites like Facebook and Twitter....
Because it’s too big to ignore. I’m sure you’re well aware of the emergence of smartphones and tablets, but really focus on how prevalent they are the next time you’re, well…the next time you’re anywhere. Take a minute to observe your surroundings when you’re in these...
We spend a lot of time telling our clients that traffoc from Google is organic search engine traffic – that is after all why we do SEO. So you can imagine that many people are extremely confused when they see reports like this form Google Analytics: So why on...
The digital landscape is so fragmented for businesses these days, and in-house marketers and business owners generally cannot grasp how all of these properties interact. Take a look at this graphic that shows all of the marketing technologies available in Jan 2015....
