What Are Google Ads?
So many businesses owners have no idea what Google Ads are. Since it can make a huge impact on your lead generation and sales, I think it is essential knowledge for every business owner and marketer. Ads is Google’s advertising platform, and it accounts for the...
Digital Advertising: Tools In Your Toolbox
The digital advertising landscape was once limited mostly to pay-per-click (PPC) ads on Google. Today, savvy marketers have a growing toolbox of digital advertising options to expand their reach. Here are some of the digital advertising platforms that you should know...
Google’s New Ad Changes – What You Need To Know
As you may or may not have heard, Google made three very significant changes to its Adwords platform on Tuesday. While the Big G had let us know that these changes were coming (they announced them at a Summit in May), we were kind of expecting them to be rolled out...
12 Tips To Achieve The Perfectly Optimised Post
We have all been told ad nauseum that Google wants us to write more content, more often and keep it relevant. We agree 100%, but what a lot of our clients struggle with is optimising their posts when they are publishing them. Creating a perfectly optimised post is...

