Digital Marketing Advice Archives | Page 3 of 4

Technical Digital Marketing Terminology Explained

by Mel Gard | Jul 29, 2018 | Digital Marketing Advice

CPC, CPA, below the fold and above the line. Digital marketing practitioners, like most other professionals, communicate using acronyms and phrases that leave most of us scratching our heads. This article looks to explain – in Layman’s terms – a few common digital...

What is Remarketing?

by Mel Gard | Jun 29, 2018 | Digital Marketing Advice, Google Ads

You’ve heard of digital marketing before, but what about digital remarketing? This relatively new kid on the marketing block refers to specific ad targeting of customers who have previously visited a website. It is a very powerful way to use insights learned from your...

Is SEO as Simple as People Say?

by Mel Gard | Mar 22, 2016 | Digital Marketing Advice, Google Ranking, Search, SEO

Search Engine Optimisation. When you hear that word, do you find yourself nodding with a vague idea of what it means, or do you zone out at the mere mention of anything ‘jargonish’ when it comes to online marketing? Some swear that SEO, or Search Engine Optimisation,...

What Is This Whole AMP Thing About?

by Mel Gard | Feb 25, 2016 | Digital Marketing Advice, Google Ranking, Search, SEO

So the Internet is all abuzz with the launch of Accelerated Mobile Pages or AMP. This is a project that has been spearheaded by some of the biggest tech firms and publishers. The catalyst has been the steady increase of content consumption on mobile devices. Think...

Why is Keyword Research so Important?

by Mel Gard | Jun 25, 2015 | Digital Marketing Advice, Google Ranking, Search, SEO

Wondering why there is so much fuss about keyword research? As the foundation of your website content strategies, search engine optimisation efforts and overall online marketing campaigns, keywords are without a doubt one of the most important aspects of getting ahead...

Be A Good Neighbor And Target Customers In Your ‘Hood

by Mel Gard | May 10, 2015 | Digital Marketing Advice, Google Ads, Search

Do you have your mobile-colored glasses on? I sure hope so, given the buzz, action and reaction of the digital marketing world to 2015’s biggest talking points, which unless you live under a rock, you know are all about mobile. Near the end of 2014, marketers...