Do I Really Need To Update WordPress & Plugins?
Your website has been around for a while and now your marketers, web developer or hosting company are all nagging you to update your WordPress version and plugins. Is it really necessary? Of course it is. Otherwise they wouldn’t be nagging. 3 Reasons To Keep Your...
Technical Digital Marketing Terminology Explained
CPC, CPA, below the fold and above the line. Digital marketing practitioners, like most other professionals, communicate using acronyms and phrases that leave most of us scratching our heads. This article looks to explain – in Layman’s terms – a few common digital...
What is Remarketing?
You’ve heard of digital marketing before, but what about digital remarketing? This relatively new kid on the marketing block refers to specific ad targeting of customers who have previously visited a website. It is a very powerful way to use insights learned from your...
