WSI Case Study
National Insurance Provider specialising in PI Cover, Bond cover, Surety cover
Our client only wanted to targeted businesses in one county / province in South Africa.
The Challenge:
The client had an outdated website, and for their main product / service could not get above position 5 on the Google Results pages.
The client had no understanding of what was being done, of how they could use social media to their advantage and why they should continue to spend money on digital marketing.
The client had over 35 brokers that dealt with other insurance firms and brokerages, and they were being told that people couldn’t find them as easily online as they had hoped.
The Solution:
Solution Offered by WSI
- WSI worked with experts to redesign and rebuild the website properties with a focus on UX and conversion. This has now been done three times in 12 years. ● Large focus on content creation, and expert national SEO linkbuilding as well as continue on-page SEO work being done.
- Regular blog post writing was added, and consultation to show the client how they can use this content to empower internal staff to produce their own social media content. WSI has trained 5 people for this role over the years.
- WSI uses Google Ads to make sure that other terms are found so that we can draw a better quality of website visitors on a continual basis.
- Regular reporting and strategic consultation monthly.
- WSI has taken over the Social Media Content work for the last 8 months.
The Results:
This client has been with WSI for over 10 years now.
Website traffic overall is regularly increasing as a result of continued SEO work being done.
The left shows just some of the keywords that the client is now found for. As you can see they are also now found for these main keywords at the top of Google Search Results Pages.
What does this actually mean for the business?
When WSI started over 10 years ago the client was a national company that was only being found for 17 keywords, and the client was spending 22% more per month than what WSI offered.
- The client has purchased several competitors in the last decades, and bought their books.
- The client now appears for 396 highly competitive search terms of which 94 are in the top 20 results now! This provides over 4000 unique website visitors each month.
- The client has been asked by their accountant audit firm to value their website as it is now such an asset to their business that it needs to be listed as such in their Financial Statements.
I would recommend WSI’s service to anyone in a heartbeat. They understand our needs and budget, while also doing a great job. We’ve been a customer for 3 years and not once have they dropped the ball. They always go above and beyond with Mel and the team being very knowledgeable in all things web-related. They are a partner you would want in your corner in the new Digital Age.
Become one of our happy customers
If you’re looking for help with digital marketing and are inspired by the Genoa story above, then reach out to us.
Share your contact details, and we’ll have one of our team follow-up and arrange a time that works best for you to have a quick discussion.
We look forward to chatting!
