Meet the WSI Digital Team
Our team is a diverse, multi-national group of marketing industry specialists – backed by a global marketing brand with 25 years of industry knowledge.
Toni Roberson, Director
Sips Maho, PPC Specialist
Sips is our Pay-Per-Click specialist and the person we trust to navigate the wonderfully complex world of paid media. From Google Ads and Meta to LinkedIn and TikTok, she builds and optimises campaigns that are designed to drive real performance, not just impressions.
With a background spanning paid search, paid social and SEO, Sips has worked across a wide range of industries and international markets, helping brands turn digital advertising into measurable business growth. She brings a strong mix of strategy, data and practical optimisation to every campaign she touches.
Outside of dashboards, data and campaign reports, Sips has a well-known sweet tooth (doughnuts are always a safe bet) and a proudly unhealthy obsession with the Real Housewives franchise – so if there’s drama happening in either ad accounts or reality TV, she’s probably already on top of it.
De Wet Ferreira, Wordsmith
De Wet, fondly known as Dev, is a skilled communicator with a BA in Communication Science from UNISA, earned in 2017. Joining the WSI Digital team in 2018, Dev’s flair for both verbal and visual storytelling quickly stood out, leading to an expanded role encompassing copywriting and social media communications.
A true creative unicorn, Dev seamlessly blends exceptional writing skills with an eye for impactful design. Over the years, he has contributed to the team in various capacities—whether full-time or part-time—while living in China, South Africa, or Mauritius, demonstrating adaptability and dedication no matter the distance.
Outside of work, Dev is a talented musician and a fan of all things quirky, including Rick and Morty. His creativity and versatility continue to make him an invaluable part of our team.
Nicholas Gard, Director
Nick graduated from Unisa in 2002 with a Bachelor of Business Administration in South Africa. He has a long history as a restaurateur before joining WSI in 2008.
Nick’s focus is on the business as a whole, Strategic Marketing and Deep Diving Consultation work with our Clients. He is in charge of frontline sales, client strategy and he is the driving force behind the business.
In his spare time, Nick likes to play golf, fish, read, cook and travel. His favourite TV show is (was) Top Gear & Never Mind The Buzzcocks. Although he doesn’t get to play much golf anymore, he loves throwing a lure into the water or cooking up a storm for family, friends and the occasional brave client.
Together with Mel, he is based in Devon in the UK
Melanie Gard, Director
Hi, I am Mel, known as the Chief Chatterbox of the WSI Family. I am a Director or WSI Digital and WSI Waverley
I have a BSc Honours from the University of the Witwatersrand, and have been in business with Nick since we co-owned a restaurant in 2002. Yes, we really have been entrepreneurs for that long.
My focus in the company is on operational efficiency and SEO. I spend a lot of my time solving problems and creating new systems to improve service delivery and client experience. I also nag Nick, a lot.
On the personal side, I am finding my feet after emigrating to the UK with Nick and our kids in 2023. I am still doing Zumba and drinking wine, although not at the same time.
Frequently Asked Questions
What services does the WSI Online Business offer?
Our WSI Digital Team specialises in SEO, social media marketing, and web design to enhance your business.
Why should I choose WSI Digital for my marketing needs?
The team at WSI is dedicated to ensuring you meet your marketing goals, making them the go-to choice for digital marketing.
How can I contact the WSI Digital Team?
You can contact the WSI Digital Team today to learn more about their services and how they can help your business.
