WSI Case Study
Conveyancing Attorney | Commercial Attorney | Family Law | Litigation
Our client only wanted to targeted businesses in one county / province in South Africa.
The Challenge:
The client had been doing SEO, email marketing, social media postings, and some small-level Google Ads previously, but they never received a report and when enquired after 6 months of work they had zero leads come in.
They approached WSI to see what we suggested.
The Solution:
Solution Offered by WSI
- Move the social media postings and the email marketing internally, by giving the client some regular consultation to show them how to do this themselves as they wanted to use an internal resource that had some degree of knowledge but needed more education and empowerment.
- WSI did an SEO audit and deep competitor analysis, then embarked on cleaning up the poor SEO and re-instated a new linkbuilding strategy.
- WSI started using Google Remarketing ads only to make sure that the people that came to the website could see us whilst deciding who to use.
- WSI was to meet with the client every 8 weeks, every quarter for deep strategy work and have monthly reports sent and explained.
The Results:
This client has been working on this for 12 months as of the end of March 2024. The below simply shows where the website traffic is now coming from.
The above shows an increase of 144% for Organic Search website traffic for the last 3 months, compared to what was being done before WSI started work.
The Left shows total website traffic over the first 3 months in 2024 as compared to the same 3 months in 2023. This shows a 111% increase. Plus we can see that WSI achieved:
139 people starting filling in the contact forms (of which WSI implemented many different ones, so that the right people were replying back to particular queries), but only 86 forms were actually completed. This showed WSI that the forms we have had too many fields as 38% of people didn’t complete the contact forms.
The client wanted to increase website traffic to different services, but in particular their family law and marriage side of the business. The above shows very good increases in traffic, in each quarter of work.
The Left shows since February 2023 just how a good SEO strategy can really help a business to be found by many, many more keywords and phrases. Which ultimately become an asset to a business.
What does this actually mean for the business?
- The client has purchased new business premises, as they had to hire more paralegals, admin clerks and others.
- After analysis from WSI with our reports it was seen that a large demand in sectional title work could mean an increase in revenue for the client. After discussions with the partners it was decided to change focus, and rather focus the SEO efforts to grow this department.
- After 6 months the client opened a separate department, and purchased a smaller business that specialised in this area.
- Client went from having an average of 10-12 leads per month from the website, to having 30-45 leads per month.
- Quality of leads meant that 60% of leads were good quality.
I would recommend WSI’s service to anyone in a heartbeat. They understand our needs and budget, while also doing a great job. We’ve been a customer for 3 years and not once have they dropped the ball. They always go above and beyond with Mel and the team being very knowledgeable in all things web-related. They are a partner you would want in your corner in the new Digital Age.
Become one of our happy customers
If you’re looking for help with digital marketing and are inspired by the Genoa story above, then reach out to us.
Share your contact details, and we’ll have one of our team follow-up and arrange a time that works best for you to have a quick discussion.
We look forward to chatting!
