Social Media Advertising That Reaches the Right People
Social media isn’t just somewhere to build an audience. With the right advertising strategy, platforms like Meta, LinkedIn and TikTok give businesses powerful ways to reach specific audiences, generate leads and drive measurable results.
At WSI, we plan, build, manage and optimise paid social media advertising campaigns designed around your business objectives — whether that’s generating enquiries, reaching decision-makers, building demand or driving sales.
Paid Social Advertising Built Around Your Goals
Successful social advertising is about far more than boosting a post.
The right platform, audience, campaign structure, creative and offer all need to work together. We develop paid social strategies based on what you’re trying to achieve and where your potential customers are most likely to be found.
From campaign setup and audience targeting to ongoing optimisation and reporting, we manage the advertising process with a clear focus on performance.
Our Social Media Advertising Services
Meta
Facebook and Instagram offer sophisticated advertising tools that allow businesses to reach audiences based on interests, behaviours, demographics and previous interactions with their brand.
We use Meta advertising to help businesses:
- Generate leads and enquiries
- Promote products and services
- Reach new prospective customers
- Retarget website visitors and existing audiences
- Test different audiences, messages and offers
- Build awareness amongst strategically relevant audiences
Rather than simply putting more money behind existing posts, we build campaigns specifically for paid advertising and continually optimise them based on performance.
For B2B businesses, LinkedIn provides advertising opportunities that are difficult to replicate elsewhere.
Campaigns can target audiences using professional characteristics such as job title, seniority, industry, company size and business function, making LinkedIn particularly useful when you need to reach specific decision-makers.
We develop and manage LinkedIn campaigns for businesses looking to generate B2B leads, reach professional audiences and support longer, more considered sales journeys.
TikTok
TikTok has developed into a significant advertising platform, particularly for businesses trying to reach highly engaged consumer audiences.
But advertising successfully on TikTok requires an understanding of both the platform and the type of creative that performs within it.
We manage the advertising strategy, targeting, campaign setup and optimisation, helping businesses determine whether TikTok is appropriate for their audience and objectives rather than simply advertising there because it’s the latest platform everyone is talking about.
Great Advertising Needs Great Creative
The advertising platform is only part of the equation.
Strong images and video can make an enormous difference to campaign performance, particularly on visual platforms such as Meta and TikTok.
We don’t operate as a social media content-production agency, so we won’t arrive every month to film TikToks or create an endless stream of organic social posts. Instead, we focus on the advertising.
If you already have suitable images, video and brand assets, we’ll work with those and advise on what we need for your campaigns.
If you don’t have the right creative available, we’ll help you establish what needs to be produced and can recommend or work alongside trusted creative partners to get the assets the campaigns require.
That means you get specialist advertising management without having to employ an agency to produce social media content you don’t actually need.
Ongoing Campaign Management and Optimisation
Launching a campaign is only the beginning.
We monitor performance and continually look for opportunities to improve targeting, creative, messaging, budget allocation and campaign structure.
Our paid social advertising services can include:
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Campaign strategy and planning
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Account and campaign setup
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Audience research and targeting
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Meta, LinkedIn and TikTok advertising
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Retargeting campaigns
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Conversion tracking
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Creative recommendations and specifications
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A/B testing
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Budget and bid management
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Ongoing campaign optimisation
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Performance reporting and analysis
The objective isn’t simply to generate clicks, likes or impressions. It’s to understand what your advertising is contributing to the business and continually work to improve the results.
Frequently Asked Questions
Which social media platforms do you advertise on?
We manage paid social media advertising across Meta (Facebook and Instagram), LinkedIn and TikTok. The right platform depends on your audience, objectives, budget and the type of product or service you’re promoting. We don’t recommend advertising on a platform simply because it’s popular — we’ll help determine where your budget is most likely to have an impact.
Do you create the images and videos for social media ads?
We focus on advertising strategy, campaign management and optimisation rather than ongoing content production. If you already have suitable images, video and brand assets, we’ll work with those and advise on what will be needed for your campaigns.
If you don’t have the right creative available, we can help you establish what needs to be produced and recommend or work alongside creative partners who can produce the required assets.
Do you manage organic social media posts?
No. Our focus is paid social media advertising rather than ongoing organic social media management or posting.
We manage the strategy, targeting, setup and optimisation of paid campaigns across platforms such as Meta, LinkedIn and TikTok, allowing us to concentrate on measurable advertising performance rather than maintaining a social media posting schedule.
Is Meta, LinkedIn or TikTok advertising best for my business?
That depends on who you’re trying to reach and what you want them to do.
Meta can be highly effective for reaching consumer and business audiences at scale. LinkedIn offers particularly strong targeting options for B2B campaigns and reaching specific professional decision-makers. TikTok can provide excellent opportunities for businesses with suitable audiences and strong video creative.
Part of our job is to determine which platforms make sense for your business rather than spreading your advertising budget across all of them unnecessarily.
How much should I spend on social media advertising?
There’s no single advertising budget that works for every business. Your appropriate spend will depend on your target audience, geographic reach, objectives, competition and the platform you’re using.
We’ll recommend a realistic starting budget based on what you’re trying to achieve and then use campaign performance data to guide future investment.
Can you take over an existing Meta, LinkedIn or TikTok advertising account?
Yes. If you’re already running paid social campaigns, we can review your existing setup, tracking and performance before recommending what should be retained, changed or rebuilt.
Where possible, we prefer businesses to retain ownership of their advertising accounts and data rather than having those assets owned by an agency.
How do you measure whether social media advertising is working?
We look beyond likes, impressions and clicks.
Depending on the campaign objective, we’ll focus on meaningful actions such as enquiries, leads, purchases and other conversions. Appropriate conversion tracking is an important part of campaign setup so that decisions can be based on business outcomes rather than vanity metrics.
Ready to Put Social Media Advertising to Work?
If you’re considering Meta, LinkedIn or TikTok advertising — or you’re already spending money on social ads but aren’t convinced you’re getting enough from them — talk to us.
We’ll help you determine which platforms make sense for your business, how best to reach your audience and what you need to build campaigns designed to deliver measurable results.
