Rand Trust is a South African company that assist businesses in financing growth in credit sales where clients have limited access to capital by converting receivables into cash.

Rand Trust is located in Rivonia, Johannesburg, South Africa, but they operate across South Africa.

WSI Goals

  • Improve Rand Trust’s competitiveness and credibility in the marketplace by improving their visibility on Google and other search engines.
  • Audit the existing Adwords Account and make strategic changes to improve performance.
  • Improve the quality of the leads generation through the website.
  • Increase market awareness of the brand
  • Established local SME’s (small to medium enterprises) that require improved cash flow , trade finance or a capital injection.
  • Extensive Search Engine Optimisation efforts, both on the website and through various linkbuilding campaigns.
  • Google Adwords campaign audit, restructuring and management
  • Social Media property creation and training
  • In 12 months organic traffic increased by 40%
  • The site now ranks consistently on Page 1 of Google for highly competitive terms such as “invoice finance” and “invoice discounting”.
  • Leads from Adwords increased by 11% and organic leads increased by 25%

 

Target Audience

  • Established local SME’s (small to medium enterprises) that require improved cash flow , trade finance or a capital injection.

 

Services Provided By WSI

  • Extensive Search Engine Optimisation efforts, both on the website and through various linkbuilding campaigns.
  • Google Adwords campaign audit, restructuring and management
  • Social Media property creation and training

 

 

Result

  • In 12 months organic traffic increased by 40%
  • The site now ranks consistently on Page 1 of Google for highly competitive terms such as “invoice finance” and “invoice discounting”.
  • Leads from Adwords increased by 11% and organic leads increased by 25%

 

 

Testimonial From Client

We at Rand Trust Financiers would like to take this opportunity to thank Mel and Nick for all their immense efforts in assisting our company in achieving its good SEO strategy. They have rebuilt the ideas based on our input, and combined our ideas with their professionalism to create exactly what we were looking for. We would recommend WSI to any company that is willing to better their online marketing, creativity & support, as we always know that the team is willing to go the extra mile to keep their clients satisfied.

Fatima Hassan, Administration & Marketing Assistant