For companies considering lead generation in South Africa, knowing which strategies are the most effective can make all the difference to whether or not quality leads can be obtained and converted into actual sales.
Simply put, a lead is the virtual equivalent to a real life browser in, for example, a store. In the real life version, someone may enter your store because they liked the outside display, some friends had told them about the great products, they had seen or heard or read an ad or they had been looking for similar items to what your store sells. While that person is walking around your shop, they have the potential to either become a paying customer, or leaving the shop without buying.
A lead on the other hand is someone who could potentially become a customer for an online business. Perhaps they will find your website through an online search. Maybe they will see a recommendation from a friend on Facebook or Twitter. They could sign up to receive your emails, they could send a contact request for a quote on your services or they could purchase your products and become a customer.
How to Boost Your Conversion Rates with Lead Generation
In order for those leads to be converted, it is essential that you have an effective strategy in place. Finding a good, reputable agency that offers lead generation in South Africa is one of the best ways to bring in quality, authentic leads that are targeted (and therefore more likely to convert). Some of the ways that leads can be generated include the following:
Much as real life shop or business is the hub for finding customers, your website is a virtual hub for attracting new business opportunities. A large percentage of leads will be converted onsite, on your website… if, of course, your website is optimised to generate quality leads. Onsite optimisation to attract leads will include user-friendly design, targeted content that includes calls to action, smart navigation, landing pages built for lead creation and a number of other features that make it easier for visitors to sign up for news, get in touch, request a quote or shop online for services or products.
Search Engine Optimisation
Working side by side with your onsite optimisation, search engine optimisation (SEO) is another primary lead generation strategy. Through organic searches done by consumers on a daily basis, you can attract leads to your nicely optimised website. Healthy search rankings make it even easier to be found online, while a well-developed SEO strategy will ensure that your content and website is geared towards improving visibility on Google and other major search engines.
Pay per Click (PPC) Advertising
PPC advertising such as Google AdWords remains an effective tool for generating traffic that is targeted to your industry and products or services. This strategy works quickly too, helping you to benefit from paid listings in search results. Many digital agencies advise using this alongside of additional strategies to ensure a holistic, truly efficient way to reach new customers.
Another source for finding good quality, targeted leads; social media marketing is growing at a rapid rate, both in South Africa and abroad. Millions of users are on platforms such as Twitter, Facebook, You-Tube and Instagram, with many actively engaging with brands, companies and businesses. In addition to building reputation and growing current customer bases, this platform can also bring in new leads through friend recommendations, social advertising and social marketing strategies designed to maximise exposure.
An oldie but goodie in the digital marketing world, email marketing is certainly an effective tool for the generation of leads. Many people rely on email, and when campaigns are executed properly, this tool can be highly effective. It is essential to avoid spammy practices however – the secret to effect email lead boosting is the creation of opt-in, targeted, well-designed mailers and newsletters that have real value to readers, good content and eye-catching headers that keep readers’ attention.
As an important part of building your business online, there are many different tactics that can be taken across all of these channels. Making use of each channel gives you the best chance, as each channel caters to entirely difference audiences who may be missed. To get the best advice on lead generation in South Africa and start seeing how you can convert more visitors, contact us today and let us know how we can help you get where you need to go.