Case Study: Gateway Dental

In April 2014, WSI Durban was approached by Gateway Dental, a Durban-based dentist practice, to perform digital marketing services in order to increase traffic to the establishment’s website – as well as to ensure that the website’s key service pages got the attention they deserved. On-page optimisation was the solution, and WSI sprang into action immediately. Here’s what we were able to achieve:

What is On-Page Optimisation?

According to SearchMetrics, on-page optimisation refers to actions taken on the website in order to improve its ranking on the major search engines (Google, Yahoo, Bing, etc). Examples of on-page optimisation include rewriting website content with a keyword strategy, as well as setting optimised webpage title tags and meta descriptions.

Overall Website Visitors

Service Pages Performance

Gateway Dental was concerned with the low website traffic going to their key landing pages on the website. WSI set out to optimise these key service pages, with phenomenal results:

How It Affected the Bottom Line?

For a dentistry, digital marketing is only as good as its ability to get patients through the door. WSI was able to get more patients for Gateway Dental – through effective, bespoke online marketing solutions. The below numbers are not total patient statistics for the dentist, but rather patients that came in after enquiring online:

20% Increase In New Patients

What Our Client Thought

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