Leveraging Google Ads for Business Lead Generation

Where do people turn when looking for products and services these days? It used to be the phonebook, and word-of-mouth referrals from well-connected acquaintances. Nowadays, however, everything’s gone digital. Your potential customers will search for information on the internet (through Google, Bing or Yahoo) long before they decide to partner with a business. If you have a training website, but nobody can find it on the 10th page of Google’s search results, Google Ads might just be the lead-generating solution you’ve been looking for:

Challenges Facing the Training Industry:

Other than increased competition in the market, training companies often struggle with landing larger contracts – where they’re training more than a handful of people at a time. You might offer the best training service in your area – at the best prices – but if people can’t find information about your business on Google (where you can show your credibility), chances are they’ll end up partnering with one of your competitors.

Another big issue facing the corporate training industry is undercutting, which has left many training businesses reluctant to list their training prices on their websites. With Google Ads, you can send traffic to a private landing page on your website – that nobody can access unless by clicking on the targeted advert, thereby eliminating that worry and giving your potential training clients as much information as they need before they contact you.


How We Solve These Issues with Google Ads:

  • We craft well-written Google text adverts, with keyword-rich headlines that appeal to your target audience.
  • We bid on industry-relevant keyword terms to maximise your budget.
  • We highlight your products and services by making sure the advert copy not only showcases them, but also adheres to all of Google’s advertising requirements.
  • Potential customers find your ads when searching for relevant products/services, and click through to your website.

Our WSI Durban Business Lead Generation package has been tailor-designed for companies in the manufacturing, health & beauty, and training industries. We setup and manage a Google Ads account for your business website, providing you with an insights report that highlights your campaign success, and provide online consulting – so that you understand what is happening with your marketing. After all, don’t you hate spending money on something that you don’t understand? We get it, and this is why we make sure that we try and explain things in English to you – not in some techno-jargon!


Why Partner with WSI Durban?

WSI Durban is a small, agile digital marketing team based in Durban, South Africa. We have 10 years of experience marketing for companies both local and abroad, and we specialise in Google marketing (Google Search Ads, Google Display Ads, Google Remarketing, Google MyBusiness and YouTube). Visit our Leads to Business page to find out more, and contact us today for answers to any of your questions.