Finding the right social media for your business is not always as easy as it sounds, especially with new channels being added on a regular basis. Rather than trying to get your business onto every single channel, it can be useful to focus on one or two channels that you know will be the most relevant to your audience and goals. In this short guide, we share some of the top social media platforms that may just be the perfect choice for your business.

How to Choose the Right Social Media for Your Business

Wondering which social media channel is best for your business? Here’s a look at some of the top channels that you may consider for your brand to see what they offer for specific types of businesses.


Who should use it: Everyone, from solopreneurs all the way to the large multinational corporations

Widely considered to be at the forefront of social sharing, Twitter uses short, punchy posts to connect to a large audience of followers. This platform is ideal for brands that want to interact directly with customers and other brands, start, join and lead conversations, and be heard in the often crowded social space. The focus here is to create frequent posts that are relevant, topical and suited to your personality, and use a sharing tool to schedule a few posts each day.


Who should use it: Every type of business, from small to large

Another versatile platform that appeals to all types of businesses, Facebook offers a way to share a diverse range of content, from text posts to images, videos, events, and ads. You could consider sponsored posts, but be sure to keep the focus on engagement rather than selling. Start and inspire conversations and shares, ask questions, keep your followers engaged, and have fun. You can share a few different types of posts each day, with the option to schedule posts directly from Facebook.


Who should use it: Lifestyle, food, fashion, creative, solopreneurs, small businesses and luxury brands

A highly visual platform, Instagram allows you to share images and short videos. If you have a business that has a strong visual focus, this is a great platform, helping you to connect to a large audience of potential followers who search various hashtags each day. The best time to post is often after hours, which is worth noting. Instagram is slowly offering scheduling options but this is still in development for the most part.


Who should use it: Businesses (especially B2B service providers) and recruitment agencies

LinkedIn is known for its networking tools that make it popular among B2B businesses and other corporate companies who are seeking to connect to other businesses and stakeholders. Recruitment agencies also use this platform to connect to job seekers. You have the ability to use second and third-degree connections to request introductions, promote your services and network efficiently.


Who should use it: Any business with a strong visual focus, demonstrations or video content

YouTube remains a popular choice. Take note, however – this platform should be used carefully. Rather than getting onto the bandwagon purely to share long, uninspired videos that are watched by a handful of people, use it only if your video content is genuinely engaging, short and to the point. Share product demonstrations, how-to guides, fun videos, relevant videos, tours, team introductions, lessons, and anything else that people will genuinely want to watch.

If you are looking to discern the best social media for your business in Durban and surrounds, get in touch with the WSI Durban team today and let us help you plan a unique, tailored strategy to help your business get social media savvy.