In a rush? Here’s our summarised on-page SEO checklist for 2021: Assign a focus keyword to each of your pages Include focus keywords in headings on your pages Add ALT attributes to all your website images Include internal and outbound links on your pages Ensure your website pages are easy to navigate Provide at least …
The best website text alignment has been a raging debate in the website development world since the internet’s mainstream adoption back in the 1990s. Do you align your text left, right, centred or justified? Each text alignment has its benefits, and drawbacks, and incorrectly aligned texts are far better than having no text at all! …
About to redevelop your tired, outdated website? It’s no secret that Google recommends updating your website on a semi-regular basis – and there is a very good reason for this! Internet technologies are evolving at such a rapid pace, that websites considered cutting-edge two years ago are now almost obsolete. If you’re redeveloping your website …
GDPR, SSL and HTTPS. We in the online world do love our acronyms! In 2018 Google announced that it was going to start penalizing unsecure websites heavily – and that’s exactly what they did. It’s completely understandable: Google doesn’t want to send searchers to a website where their personal information could end up being stolen …
Now is the time to increase site speed. We have been looking at site and page load speed as a factor in SEO for quite a few years, but now it is critical. Why? Well, it’s the usual answer – Google has told us it is, and backed it up with a dreaded algorithm update …
The digital landscape is so fragmented for businesses these days, and in-house marketers and business owners generally cannot grasp how all of these properties interact. Take a look at this graphic that shows all of the marketing technologies available in Jan 2015. Terrifying, right? So how do you explain all of this in the simplest …