No, you can’t – not anymore. With fake news still a serious international concern, influencing elections through public opinion alteration, companies like Facebook are seriously cracking down on ill-intended online practices. Before 2017, one was able to establish a Facebook Business Page without having it linked to a personal profile. In the name of online …
Finding the right social media for your business is not always as easy as it sounds, especially with new channels being added on a regular basis. Rather than trying to get your business onto every single channel, it can be useful to focus on one or two channels that you know will be the most relevant …
The digital advertising landscape was once limited mostly to pay-per-click (PPC) ads on Google. Today, savvy marketers have a growing toolbox of digital advertising options to expand their reach. Here are some of the digital advertising platforms that you should know about when planning your marketing and advertising. Paid Search Advertising (Pay-Per-Click) Paid Search Advertising, …
Let’s all be honest here: everyone and their second cousin’s tannie has a social media presence now. Even Riaan Cruywagen is on Facebook these days. No matter what you do or how old you are, the social sphere is so much more than viral videos and #hashtags; it’s a communication tool. Just as the newspaper …
Hashtags are an important part of social media marketing, but while many companies know this, not as many know how to use them correctly to get the full advantage of what they have to offer. If you are feeling confused even at the mention of hashtags, these symbols are words or phrases without spaces that follow a pound …
To say that the meaning of the expression “word-of-mouth” has changed over the past 10 years is an understatement. Word-of-mouth used to describe the act of sitting down to lunch with five of your friends or colleagues and telling them good (or bad) things about the latest product or service you purchased. These friends might …
Ever wondered how to make a LinkedIn company page that gives out an instantly powerful impression? While many companies are starting to understand the importance of social media marketing and online presence, not quite as many know how to utilise platforms such as LinkedIn to get the full advantage of social influence. Perhaps you have …
There’s a reason ‘google’ is a verb. To google is to use a search engine (like Google) to find information on the World Wide Web (aka what they used to call the Internet). Want to read up on current events, your local rugby team, or the gossip on your favourite celebrity? The Internet has you …
I had a very frustrating experience yesterday – I had a moment of laziness and thought about asking a local bakery to make my son’s birthday cake. I know they make gorgeous cakes because I see pictures of them every week on a Facebook Group I belong to. I have even liked their Page as …
If there is one objection to social media that I have heard 1000 times, it is this one – “Our company can’t be on social media because people will complain about us.” That is very true. People complain on social sites like Facebook and Twitter. They complain a lot, and South Africans complain even more …