As far as difficult questions to answer go, what type of marketing should I do is in the top ten. It’s right up there with ‘do these jeans make my bum look big?’ and ‘where do babies come from, mommy?’. With so many avenues available for businesses to market themselves in, deciding on the best …
The debate rages on internationally. Is SEO dead? At last month’s Google Startup Grind in Durban, founder of BidorBuy, Andy Higgins, said that in the early days achieving rankings was easy, but the landscape is very different today. Should today’s marketers still put time and energy into building links? If you’ve been wondering about the …
Six years ago when we started our business, many clients grumbled about social media being “just a fad” that “had no place in the business world.” Look how that turned out. The biggest winners have been those businesses that saw the impact that social media was having, and figured out how to leverage it. Digital …
By now, you know all about content marketing. You may have even heard of content shock, too. So which is it? Is content marketing a necessary part of digital marketing success? Or is there too much content already out there for anything new to be worthwhile? For brands and businesses, the answer is a little …
This here game is more than the rep you carry, the corner you hold. You gotta be fierce, I know that, but more than that, you gotta show some flex, give and take on both sides.” For the uninitiated, the above is a quote from Stringer Bell, one of the main characters of HBO’s The Wire. …
One of the toughest aspects of digital marketing, for both marketers and companies, is keeping up with how fast it changes. Just think about it: if it’s possible for busy marketing teams to fall behind and miss things because they’re immersed in their day-to-day activities, imagine how tough it is for people outside of the …
Nick recently wrote a post painting competition as a good thing. I know what you’re thinking, “How could you say that? My competition stresses me out and keeps me up at night! The thought of them makes we want to scream!” While that might be true, give the post a try; who knows, maybe a …
With Christmas around the corner, and the Black Friday/Cyber Monday hoopla already behind us (did you see the crowds at Checkers?), ’tis the season to shop ’til ya drop. So answer this question: in advance of shopping for your family and friends this holiday season, how have you been searching for ideas and browsing products? …
There’s a lot of talk about the importance of numbers in this age of Big Data, and with good reason – analytics are vital to digital marketing success. But if you don’t know what you’re measuring or why, all the data in the world won’t make an impact, regardless of how much you collect. Until …
To say that the meaning of the expression “word-of-mouth” has changed over the past 10 years is an understatement. Word-of-mouth used to describe the act of sitting down to lunch with five of your friends or colleagues and telling them good (or bad) things about the latest product or service you purchased. These friends might …