4 Reasons Printed Flyer Advertising is DEAD

You’re stuck in the early-morning traffic, listening to someone’s favourite get-up-and-go jam, when you see them: young, good-looking (mostly) people offering colourful pieces of paper to yawning commuters. Before the nightmare that was 2020, there was a good chance that you’d wind down your window and humour the person earning minimum wage to push printed …

How the CPA and POPI will affect your future marketing?

A quick summary for those who don’t like to read: The 6 Things You Need To Know & Do About POPI: POPI will probably come into full effect on 1st April 2020 (no April Fool’s joke) and you will have a year to comply before they start enforcing – and fining. You can send direct …

What A Good Social Relationship Management Platform Can Do For Your Brand

To say that the meaning of the  expression “word-of-mouth” has changed over the past 10 years is an understatement. Word-of-mouth used to describe the act of sitting down to lunch with five of your friends or colleagues and telling them good (or bad) things about the latest product or service you purchased. These friends might …

Social Media Savvy – Respond Where The Question Is Asked

I had a very frustrating experience yesterday – I had a moment of laziness and thought about asking a local bakery to make my son’s birthday cake. I know they make gorgeous cakes because I see pictures of them every week on a Facebook Group I belong to. I have even liked their Page as …

Reputation Management – What To Do When The Proverbial Hits The Fan

If there is one objection to social media that I have heard 1000 times, it is this one – “Our company can’t be on social media because people will complain about us.” That is very true. People complain on social sites like Facebook and Twitter. They complain a lot, and South Africans complain even more …