Should I Use Emojis in My Social Media Posts?

You’ve seen them on posts across your preferred social media platforms. People have their favourites, and they really do make your otherwise dull texts a bit more visually appealing. Emojis are everywhere, and we’re adding to them every year. Most people use emojis for their personal social media communications, but what about using these cute …

Where & How to Use Hashtags Effectively

Twitter popularised the word hashtag, with its system of pairing related online content uploaded to the social media platform. Nowadays, we see hashtags being used in television adverts, on printed marketing material, and all over most major social media channels. What do these hashtags mean? How can we leverage them for increase brand exposure? Here’s …

Choosing the Best Social Media For Your Business

Finding the right social media for your business is not always as easy as it sounds, especially with new channels being added on a regular basis. Rather than trying to get your business onto every single channel, it can be useful to focus on one or two channels that you know will be the most relevant …

How to Create a Killer LinkedIn Company Page

Ever wondered how to make a LinkedIn company page that gives out an instantly powerful impression? While many companies are starting to understand the importance of social media marketing and online presence, not quite as many know how to utilise platforms such as LinkedIn to get the full advantage of social influence. Perhaps you have …