In a hurry? Here are the key findings from our study: Online Facebook users in South Africa grow in number from around 3 a.m. peaking at 8 a.m. A sharp dip occurs after 8 a.m. then from 9 a.m. online users grow steadily to peak again at 8 p.m. From 8 p.m. Facebook users drop, …
All Facebook posts are the same, right? While many of the posts you see on the world’s most popular search engine might look similar, there are subtle differences that distinguish them from one another. We want to empower our clients with knowledge about the digital marketing industry, and ensure they understand the techniques we use …
Did you know that Facebook users spend, on average, five times longer looking at video content than they do looking at images? Internet users would rather get information from watching a video than reading a bunch of text. Which is why industry leaders predict that – by the year 2021 – over 80% of online …
No, you can’t – not anymore. With fake news still a serious international concern, influencing elections through public opinion alteration, companies like Facebook are seriously cracking down on ill-intended online practices. Before 2017, one was able to establish a Facebook Business Page without having it linked to a personal profile. In the name of online …
You’ve seen them on posts across your preferred social media platforms. People have their favourites, and they really do make your otherwise dull texts a bit more visually appealing. Emojis are everywhere, and we’re adding to them every year. Most people use emojis for their personal social media communications, but what about using these cute …
Twitter popularised the word hashtag, with its system of pairing related online content uploaded to the social media platform. Nowadays, we see hashtags being used in television adverts, on printed marketing material, and all over most major social media channels. What do these hashtags mean? How can we leverage them for increase brand exposure? Here’s …
Finding the right social media for your business is not always as easy as it sounds, especially with new channels being added on a regular basis. Rather than trying to get your business onto every single channel, it can be useful to focus on one or two channels that you know will be the most relevant …