What Is The Difference Between A Facebook Post, A Boosted Post and a Facebook Ad?

All Facebook posts are the same, right? While many of the posts you see on the world’s most popular search engine might look similar, there are subtle differences that distinguish them from one another. We want to empower our clients with knowledge about the digital marketing industry, and ensure they understand the techniques we use …

VAT on Facebook & Google Advertising: What Marketers Need to Know

In a rush? Here’s a summary: Online advertising platforms (like Google & Facebook) are now charging 15% VAT This will result in less conversions if advertising budgets do not increase accordingly If you’re advertising on Google or Facebook, whether for your own business or on behalf of a client, this is the most important thing …