The Best Times to Post on Facebook in South Africa

In a hurry? Here are the key findings from our study: Online Facebook users in South Africa grow in number from around 3 a.m. peaking at 8 a.m. A sharp dip occurs after 8 a.m. then from 9 a.m. online users grow steadily to peak again at 8 p.m. From 8 p.m. Facebook users drop, …

4 Reasons Printed Flyer Advertising is DEAD

You’re stuck in the early-morning traffic, listening to someone’s favourite get-up-and-go jam, when you see them: young, good-looking (mostly) people offering colourful pieces of paper to yawning commuters. Before the nightmare that was 2020, there was a good chance that you’d wind down your window and humour the person earning minimum wage to push printed …

On-Page SEO Checklist for 2021

In a rush? Here’s our summarised on-page SEO checklist for 2021: Assign a focus keyword to each of your pages Include focus keywords in headings on your pages Add ALT attributes to all your website images Include internal and outbound links on your pages Ensure your website pages are easy to navigate Provide at least …

3 Reasons to Consider Marketing Automation in South Africa

Wondering whether it’s time to think about marketing automation in South Africa? For South African businesses wanting to maximise their marketing efforts, automation offers numerous advantages. From time management to reduced costs and the ability to analyse and fine-tune your strategies, other benefits include the ability to grow your mailing lists. According to a study …

5 Steps to Marketing Automation Success

Marketing automation is all the rage these days, and for good reason: it frees up humans to do things humans are good at, and automates repetitive and mundane tasks. With marketing automation technology improving by the day, it’s easy to see why it’s become so prevalent. A word to the wise, though: just because you …