The digital advertising landscape was once limited mostly to pay-per-click (PPC) ads on Google. Today, savvy marketers have a growing toolbox of digital advertising options to expand their reach. Here are some of the digital advertising platforms that you should know about when planning your marketing and advertising. Paid Search Advertising (Pay-Per-Click) Paid Search Advertising, …
Nick recently wrote a post painting competition as a good thing. I know what you’re thinking, “How could you say that? My competition stresses me out and keeps me up at night! The thought of them makes we want to scream!” While that might be true, give the post a try; who knows, maybe a …
It may seem counter-productive to consider embracing competition, but as far as digital marketing goes, keeping up with the Jones’ should not leave you feeling overwhelmed. Maybe, instead of worrying about what you competitors are doing, it’s time to consider how to get a competitive edge that will help you learn, fine-tune and ultimately, grow …