-People are at home, which means they are spending more time searching for products like yours, -Your competitors are the rabbits resting during the race – you be the tortoise, -With less competition bidding on keywords, you can end up paying less per click, -Google doesn’t like it when ads go off for long periods, …
No, you can’t – not anymore. With fake news still a serious international concern, influencing elections through public opinion alteration, companies like Facebook are seriously cracking down on ill-intended online practices. Before 2017, one was able to establish a Facebook Business Page without having it linked to a personal profile. In the name of online …
You’ve decided to partner with a digital marketing agency to drive traffic to your website, and they’ve suggested Google Ads. This is a great move to make if you’re looking for fast results – who isn’t, right? It’s only natural that – once your Google advertising campaign is up and running – you’ll want to …
CPC, CPA, below the fold and above the line. Digital marketing practitioners, like most other professionals, communicate using acronyms and phrases that leave most of us scratching our heads. This article looks to explain – in Layman’s terms – a few common digital marketing phrases that crop up in both paid search and organic search, …
More and more frequently, we are getting requests from our clients to give them access to be able to make changes directly to their Adwords account. This is understandable from their side – sometimes the process of backwards and forward on changes can be annoying, and making the changes directly would feel like simplifying the …
This is one of the most common questions we get from our clients after their campaigns go live. They are excited – understandably so! They want to see what the time, cost and effort of creating the campaign has actually given them. So they type in a search term, waiting in anticipation to see their …