If you have a business website this article is for you. Imagine you’re looking for information on a company’s products on their website. You might look for a ‘blog’ or ‘articles’ tab in the website’s menu. These are clear indications that a business has invested in providing as much useful information to their customers (existing …
TLDR: To be compliant with POPIA, your website needs to have a Privacy Policy, Terms of Use, Cookie Policy, PAIA Manual and Cookie Acceptance. We can help you implement these if required, and there’s a free website POPIA checklist you can download below: The scandal involving Facebook and Cambridge Analytica forever altered the future of …
Gumtree is one of the most popular online classifieds platforms around the world – in South Africa, it is probably the most used platform for selling just about anything online, new or secondhand. Gumtree is also quite prominent in organic search results – just try to Google anything you want to buy, and almost guaranteed, …
Please note: This article is written for business owners and marketing managers and is aimed at people who are not techies. If you are looking for an article on the tiny intricacies and technical changes in GA4, then this one is not for you. But read it anyway so my bounce rate doesn’t suck. TL: …
-People are at home, which means they are spending more time searching for products like yours, -Your competitors are the rabbits resting during the race – you be the tortoise, -With less competition bidding on keywords, you can end up paying less per click, -Google doesn’t like it when ads go off for long periods, …
The web development world was thrown into a bit of disarray with the requirement from the Department of Telecommunications and Postal Services that each website on the ZACR registry (any website that has .za in its domain) needs to link to the SA Coronavirus Portal. The first question is – is it real or fake …
A quick summary for those who don’t like to read: The 6 Things You Need To Know & Do About POPI: POPI will probably come into full effect on 1st April 2020 (no April Fool’s joke) and you will have a year to comply before they start enforcing – and fining. You can send direct …
All Facebook posts are the same, right? While many of the posts you see on the world’s most popular search engine might look similar, there are subtle differences that distinguish them from one another. We want to empower our clients with knowledge about the digital marketing industry, and ensure they understand the techniques we use …
Outsourcing your digital marketing to a third-party is a big decision, and one that shouldn’t be taken lightly. You ideally want to partner with a digital agency that comes recommended, and that you can trust with your brand and its promotion in the marketplace. Looking for a digital agency in South Africa? Your preferred partner …
The best website text alignment has been a raging debate in the website development world since the internet’s mainstream adoption back in the 1990s. Do you align your text left, right, centred or justified? Each text alignment has its benefits, and drawbacks, and incorrectly aligned texts are far better than having no text at all! …