You’ve heard of digital marketing before, but what about digital remarketing? This relatively new kid on the marketing block refers to specific ad targeting of customers who have previously visited a website. It is a very powerful way to use insights learned from your previous customers’ behaviour and can be especially helpful in your digital …
So many businesses in Durban and South Africa have no idea what Google Adwords is. Since it can make a huge impact on your lead generation and sales, I think it is essential knowledge for every business owner and marketer. Adwords is Google’s advertising platform, and it accounts for the vast majority of the the …
Being a Certified Google Partner Agency & Google Adwords Agency in Durban means that we think about paid search a lot. In fact we spend a lot of our time using Google’s products and are pretty fond of them. With the vast majority of our clients, we get very good ROI from marketing their products …
The debate rages on internationally. Is SEO dead? At last month’s Google Startup Grind in Durban, founder of BidorBuy, Andy Higgins, said that in the early days achieving rankings was easy, but the landscape is very different today. Should today’s marketers still put time and energy into building links? If you’ve been wondering about the …
The digital advertising landscape was once limited mostly to pay-per-click (PPC) ads on Google. Today, savvy marketers have a growing toolbox of digital advertising options to expand their reach. Here are some of the digital advertising platforms that you should know about when planning your marketing and advertising. Paid Search Advertising (Pay-Per-Click) Paid Search Advertising, …
As you may or may not have heard, Google made three very significant changes to its Adwords platform on Tuesday. While the Big G had let us know that these changes were coming (they announced them at a Summit in May), we were kind of expecting them to be rolled out later this year or …
Six years ago when we started our business, many clients grumbled about social media being “just a fad” that “had no place in the business world.” Look how that turned out. The biggest winners have been those businesses that saw the impact that social media was having, and figured out how to leverage it. Digital …
We have all been told ad nauseum that Google wants us to write more content, more often and keep it relevant. We agree 100%, but what a lot of our clients struggle with is optimising their posts when they are publishing them. Creating a perfectly optimised post is second-nature to us, but is completely foreign …
When you are running a digital marketing campaign, in many cases you are using multiple tactics on different platforms to deliver the overall strategy. No idea what I am talking about? Here is an example – you are running a March sale on beach accommodation. You have a page on your website where people can …
Let’s all be honest here: everyone and their second cousin’s tannie has a social media presence now. Even Riaan Cruywagen is on Facebook these days. No matter what you do or how old you are, the social sphere is so much more than viral videos and #hashtags; it’s a communication tool. Just as the newspaper …