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Marketing Analytics
Marketing analytics is important. In a recent survey, 46 percent of marketers acknowledged that proving the Return on Investment (ROI) of their marketing activities was one of the greatest challenges they faced in their daily duties.
This challenge goes way beyond website analytics. Businesses need insights and data beyond website performance – they need to understand how their marketing strategies and tactics impact the entire customer journey at the various conversion points throughout the sales funnel. That’s where marketing analytics comes in!
Using full-stack digital marketing analytics provides a powerful set of capabilities that compare cross-platform performance (e.g. social media, website, blogging and email marketing etc.) helping clients determine the true ROI and impact of their marketing activities. This approach also allows us to diagnose deficiencies in marketing channels so we can adjust tactics to better align with the broader marketing strategy and objectives.
Did you know that Google Analytics has over 2000 different metrics of data with it. There is literally a minefield of data out there, and this is why so often we see new clients get confused about the data. They tell us that they’ve never before been probably taught what all the data means and more importantly how it may affect their business. This is where we step in. With our dedicated Client Happiness Agent we feel it’s important to teach our clients what is important, what they should be looking at and how it can affect their business.
But we don’t just stop there. After all, maybe there are opportunities that we’ve missed. So we also keep a constant vigil on other areas and try to identify potential opportunities that might be out there.
Without full-stack analytics you are virtually guaranteed to miss critical insights and opportunities for improved marketing performance.
So if you’re simply not getting the data you want and would like more out of it to see just how well your marketing is doing maybe you should get in touch. We’re happy to provide the reports, analysis and teaching to help you understand the work that somebody else might be doing for you. Or if you don’t have anything at all and simply want to get more data from your website then we can help here too.
Simply click on the “Learn More” button and lets take it from there.