Search Engine Optimization

You could have the best website in the world, however if potential customers can’t find you on the Internet, you do not exist. Without a good search engine optimization strategy, you may as well be hiding in the digital shadows.

Over the years Google and other search engines have invested billions of dollars to enhance the user experience ensuring that people find relevant information when they are looking for it. They have succeeded, with Google running an estimated 40 000 searches per second.

You cannot afford to get Search Engine Optimization (SEO) wrong as it can easily have an exponentially negative impact on your business. If a digital agency promises your company first page Google rankings in a few weeks – our advice is to ‘run’ and fast. With Google updating their search algorithm roughly 500-600 times per year; agencies will not outsmart or ‘beat’ the algorithm. If Google suspects you’re trying to ‘cheat’ the system, your punishment could be digital death –relegation to page 100 of the search engine rankings and practical invisibility. No agency can guarantee first page results, and we never will.

Since 2000, Google has updated its search engine algorithm approximately 500-600 times per year

To help our client’s future-proof their businesses and maximise online Return on Investment (ROI), we have worked with our global partners to develop an SEO methodology that aligns with Google’s recommended best practices. We use carefully crafted on-page and off-page tactics to deliver long term search rankings that bring in continued qualified leads and sales – while you, the client – can rest easy, knowing that an algorithm change tomorrow will not bring your business crashing down. We do everything with a view to long term gains, not short term wins.

But it’s important to remember that a proper SEO (Search Engine Optimization) Strategy will take time to work. Realistically you must prepare yourself for this. It will probably be an investment of 4 – 12 months before you start to see positive results. Cost will probably start at R4 000 per month or more. But after marketing like this for a while, with a trusted partner, your company should reap the rewards and more. So if you’re planning on starting an SEO campaign, or are just not happy with what you’re getting now all we can advise you is this – don’t go cheap. Research the company first. Try speak to some of their clients and see what they’re really like.

Or click the “Learn More” button, fill in some details and let us get your rankings back in order.