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Display Advertising
Display Advertising is your secret weapon – now you can easily and strategically place effective banner advertising throughout your customer’s sales journey and catch your target market where they hang out.
“Many a small thing has been made large by the power of advertising”
Mark Twain
We can now effectively reach your customers anywhere on any platform, efficiently and cost-effectively – following them around the web. We can effectively target them with the appropriate messaging based on real-time criterion, from geo-targeting (where they are), their search history to the device they are using (e.g. mobile) or even their demographic profile. Have you ever been on a company’s website and then seen their name everywhere online? The power of reMarketing in reducing the time to conversion and increasing a customers touchpoints with a brand is astounding.
Why Display Advertising?
So lets understand this a little more, shall we. When we talk about Display Advertising on Google, what we mean are all of those image adverts that you see on other websites whilst you’re searching on Google. These images adverts appear on a website that may be part of the Google Display Network, and there are thousands of these sites on the network. Then reMarketing comes into play as well. Did you know that when someone comes onto your website you can tag them with a cookie, so that you can send them images similar to the above that will help the person to remember your company, product or service whilst they are searching and looking at other websites.
With Google saying that on average South Africans need 10.7 touch points before they will make a decision online doesn’t it seem critical to add reMarketing to every campaign?
How much would you pay for a full colour advert in an industry-specific magazine for a single month? Would they be able to tell you how many people saw your ad? Who they were or how old they are? Or how many of them took action, even weeks or months later and visited your website? All of that insight is available using display advertising, at a fraction of the cost of traditional print adverts. Using WSI in Durban to manage your display advertising will help scale your marketing activities and deliver exponential results across the Internet.
Although WSI provides stand-alone marketing services, we usually experience exponential results when using multiple services and tactics synergistically (such as combining search advertising with display advertising and reMarketing). When it comes to digital marketing, the whole is greater than the sum of its parts. Don’t you agree?