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“Mobile is a lot closer to TV than it is to desktop.”
It is vital that you take a mobile first approach to marketing. Why? Because Google says so.
In their continued effort to improve user experience and search relevance, Google implemented an algorithm update in 2015 that penalizes websites that are not mobile friendly. Although this may appear to be a little Draconian, it’s actually a good thing for businesses in general.
With Smartphone usage surpassing desktop and laptop, it makes sense to connect with your potential customer on a device with which they have a deep emotional connection. If in doubt, find an iPhone user and ask them to swap phones.
In addition, to wisely following Google’s ‘advice’, there are other strategic reasons for adopting a mobile first approach when drafting your marketing strategy.
Mobile marketing is significantly underutilized, so your marketing investment will stretch a lot further and usually convert at a higher rate. This is naturally influenced by product, industry and conversion objectives.
Secondly, companies like Facebook have taken a mobile first approach which provides unique opportunities for mobile marketers.
On a side note, it will be very difficult to find a platform that has the targeting capabilities of Facebook. Don’t forget to include Facebook in your Social Media Strategy.
Included in a good Mobile Marketing Strategy could also be having a really robust business App that makes your customers’ lives easier and really provides them with value. Through our varied partnerships we are strategically positioned to be able to offer these very powerful, template based business service apps that are actually natively built on Google’s Play Store and on IOS. These are not just knocked up and given to you, that just wouldn’t be the WSI way, now would it. So not only do we give you training on how to use the back end of your app, but we also help you market your app on Google, Facebook and show and train you and your staff on how they can get clients to download the app and really use it. We even give you flyers to use to give to people so they can download your new app. Isn’t that nice of us.
Finally, you can reach new audiences in new markets multiple times throughout the customer journey with a good mobile marketing strategy. This can be done very cost-effectively and efficiently using state-of-the-art marketing technology that any good agency will have access to.
Warning: take advantage of the low-cost investment opportunities in mobile marketing as today’s bargain prices will increase in the next 12 to 18 months.