If you ever wished that you could get more out of Facebook and Twitter for your business, then social media training might just be what you need to get yourself fully versed in social strategies.

These days, it is rare to find someone who does not use some form of social networking tool. In the business world, brands all over the world are using the power of social to connect to customers, promote products and services and reach potential new customers. But while some social is better than no social, going about things the wrong way can end up having the total opposite effect. Badly planned social strategies end up costing you far more in the long run than you may think – in business and in reputation.

Whether you own a small business, or you are aiming to improve your social media skills for your current job role, training offers the best way to learn how each channel works, how to avoid a PR disaster, how to leverage your brand for effective positioning and how to expand your sales, reach and reputation.


Why Should You Consider Social Media Training?

What are some of the reasons that you may seek out social media training? Here are a few to start with…

  1. Improve Your Overall Marketing AbilitiesIf you have some idea of how online marketing works, but you are lacking a broader understanding of social, training offers an excellent way to boost your existing skills. This way, you will be able to fill the gaps that may be missing in your knowledge, and learn best practice strategies and tools that you may not otherwise have known about if you were ‘winging it’ on your own.
  2. Prevent A Viral Social Media Disaster – You may have seen or heard about one of these before. A well-known (or totally unknown) brand makes a mistake on Facebook, and the next thing you know, the mistake has gone viral all over the internet. It takes just one mistake for a brand to go down in a hail of virtual bullets, but even that one mistake is entirely preventable. When you have the right training, you will soon know what to do, and what not to do.
  3. Improve Your Social Media Strategy – Perhaps you have a basic grasp on social, but you are feeling somewhat stuck. Many social media managers or community managers can find themselves in this boat at some point or another. Training can help to refresh your knowledge, while giving you deeper insight into market segments, targeting, auditing, analysis and other areas of social that help improve your strategies.
  4.  Ramp Up Your Content Calendars – Another benefit of training is that it teaches you some excellent ways to plan, create and manage your social content to get the best results from your postings. With the right tools and processes, content creation becomes far simpler and more powerful than ever, helping you develop winning content calendars that are on track, every time.
  5. It Makes Your Job Easier – As a social manager, you know more than anyone how hectic it gets juggling each day’s to-do list. Sometimes, situations arise during the day that end up wasting more time than you can afford to spend. Or other times, you may feel as though you are simply treading water without ever getting anywhere. Training can help to give you the fresh insight and inspiration you need, while also helping you simplify each day. That means getting the most from every day, without feeling like you are one comment away from going insane.

Simply put, you could think of training as an investment in your talent and skills. Give yourself the gift of social media training and you will start to see the returns in no time at all.

To get more information on Social Media Training Courses that we offer at WSI in Durban, please fill in the form below.

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